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| 书名 | 当代商务英语阅读教程(2学生用书高职高专十一五规划教材) |
| 分类 | 教育考试-大中专教材-成人教育 |
| 作者 | 井升华 |
| 出版社 | 华东师范大学出版社 |
| 下载 |  |
| 简介 | 编辑推荐 本教材借鉴国外已经很流行的以话题为基础的英语教学，不同的专业可以选择不同的话题，教师可以从实际出发，根据需求确定以话题为基础的英语教学的内容，可以不断充实某个专业的以话题为基础的内容英语教学，还可以不断补充新内容，以及不断听取学生意见改进教学内容、更新话题。 本教材分（1）（2）两册，每册16个单元，本册第（2）册，书中在编排上尝试适合于以话题为基础的内容英语教学模式，每个大单元分为4个片段和2个链接：“文化链接”和“相关链接”。每个片段在内容上可以独立存在，它与其它片段在话题内容上有关联，有一定系统性；”链接”涉及了与话题有关的背景材料，当中有人文因素较强的故事性的文体可供阅读。 内容推荐 本教材是专门为高职高专商务英语专业学生精心编写的。由著名英语专家主编，高职商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写，并由外籍商务英语专家审定把关。本教材有以下特点： 起点、难度适当，符合高职学生特点 注重语言基本功，强化听说读写译技能训练 富有时代特色，商务与语言有机衔接 重在培养职业能力，适应商务职场需要 配有光盘、多媒体课件及网站，方便课余巩固。 目录 Unit 1 汽车与交通 Topic-based Content：Automobiles and Transportation Topic Readin9：Extracts of Automobiles and Transportation Extract 1：Automobile Industry [相关链接] Related Link：Brands of Cars Extract 2：Traffic Congestion and Its Solution [文化链接] Culture Link：Carpool/Vanpool Extract 3：China'S Drive for Local Car Brands Extract 4：China Starts Driving in Style [文化链接] Culture Link：Driving Through [实例链接] Link to Authentic Document：Car Exchange Agreement Unit 2 “租”出好生意 Topic-based Content：Leasing Topic Readin9：Extracts of Leasing Extract 1：How to Choose an Equipment Leasing Company Extract 2：Equipment Leasing [实例链接] Link to Authentic Document：Rental Agreement Extract 3：Leasing Advantages [相关链接] Related Link：租约小知识 Extract 4：How Do I Buy My Car at the End of the Lease? [实例链接] Link to Authentic Document：LEASE Unit 3 观光“财道” Topic-based Content：Tourism Topic Readin9：Extracts of Tourism Extract 1：Tourist Industry Extract 2：Planning Your Trip [文化链接] Culture Link：To Be Time Travelers [相关链接] Related Link：China to Become the Second Largest Tourism Economy with in the Decade Extract 3：Safety and Security Warning Extract 4：Cultural Tourism [实例链接] Link to Authentic Document·A Tourist Promotional Letter Unit 4 商贸经典路——丝绸之路 Topic-based Content：Silk Route Topic Readin9：Extracts of Silk Route Extract 1：The Story and Its Significance Extract 2：Foreign Influence [相关链接] Related Link：The Region of the Silk Route Extract 3：Marco Polo on the Silk Route Extract 4：Living In Silk：Chinese Textiles through 5，000 Years [文化链接] Culture Link：Digital Silk Road Unit 5 创意掘金 Topic-based Content：Creative Industry Topic Readin9：Extracts of Creative Industry Extract 1：Definition and Boundaries of Creative Industry Extract 2：Significance of Creative Industry [文化链接] Culture Link：The Best Product Design of 2006 Extract 3：Creative Industry in the Wodd Extract 4：Creative Industry in UK [相关链接] Related Link：An 0仟1cla]Measure of Innovation Unit 6 服务至上＆休闲招财 Topic-based Content：Service&Leisure Industry Topic Readin9：Extracts of Service&Leisure Industry Extract 1：Leisure Industry Extract 2：Services [文化链接] Culture Link：The Forgotten Pioneer of Corporate Design Extract 3：Service Industries Extract 4：Leisure Society [相关链接] Related Link：Public Utilities Unit 7 商界谈吃 Topic-based Content:Eating Culture Topic Reading:Extracts of Eating Culture Extract 1:Eating Culture Extract 2:Eating Disorders & Body Image [文化链接] Culture Link:The Art of Eating Extract 3:Cultural Diversity:Eating in America Extract 4:A Chinese Banquet [文化链接] Culture Link:Why Are You Overweight? Unit 8 期中复习 Topic-based Content:A Review of the Content from Unit 1 to 7 Topic Reading:Extracts of E-Commerce Extract 1:Nokia's Do-Everything Phone Extract 2:E-Shopping Hits New Highs in Britain Extract 3:The $4, 017 Hair Dryer [阅读链接] Link to Reading Attack Skill Unit 9 商界英雄记 Topic-based Content:Corporations and the Entrepreneurs Topic Reading:Extracts of Corporations and the Entrepreneurs Extract 1:Corporations and Entrepreneurs Extract 2:Large Corporations [相关链接] Related Link:Multinational Corporation Extract 3:How Companies Go International Extract 4:Women Entrepreneurs and Risk [相关链接] Related Link:Lenovo [阅读链接] Link to Reading Attack Skill Unit 10 企业及其系统 Topic-based Content:Business and Its Components Topic Reading:Extracts of Business and Its Components Extract 1:Business Administration Extract 2:Businesses Components [相关链接] Related Link:Business Education Extract 3:Management Information Systems (MIS) Extract 4:Office System [文化链接] Culture Link:From Business Owner to Business Leader Unit 11 管理科学管窥 Topic-based Content:Management Topic Reading:Extracts of Management Extract 1:Defining Management Extrat 2:Management Functions [文化链接] Culture Link:Managers Must Learn “Change Hats” Extract 3:Efficiency and Effectiveness Extract 4:Excellence in Management [相关链接] Related Link:About Kodak [阅读链接] Link to Reading Attack Skill Unit 12 聚焦企业文化 Topic-based Content:Organizational Culture Topic Reading:Extracts of Organizational Culture Extract 1:Organizational Culture Extract 2:Shared Things [相关链接] Related Link:Some Characteristics of Culture Extract 3:Organizational Culture Changes Extract 4:Organizational Culture and Leadership [文化链接] Culture Link:Symbols in Organizational Culture Unit 13 “交往”手段制胜 Topic-based Content:Communication Topic Reading:Extracts of Communication Extract 1:Media and Communications Extract 2:The Importance of Communication [文化链接] Culture Link:Some Selected Extracts Extract 3:Communication and Advanced Information Technology Extract 4:Information Superhighway in the US [相关链接] Related Link:Some Extracts about Development History of Communication Unit 14 兼并浪潮 Topic-based Content:Mergers and Their Influence on Organizational Culture Topic Reading:Extracts of Mergers and Organizational Culture Extract 1:Mergers Extract 2:Examples of Actions that May Help in a Merger Process [相关链接] Related Link:Recent World's Top Corporate Mergers Extract 3:Mergers and Organizational Culture Extract 4:Possible Objectives of the Merger Process [文化链接] Culture Link:Elegant Use of Symbol Unit 15 证券英语趣谈 Topic-based Content:Securities English Topic Reading:Extracts of Securities Industry Extract 1:Stock Business Extract 2:Buying and Selling [文化链接] Culture Link:The Old Lady and the Salami Slicer [相关链接] Related Link:A History of Stock Exchanges Extract 3:Stock Exchanges in United States Extract 4:Stock Indexes [文化链接] Culture Link:Dow Jones History [实例链接] Link to Authentic Document:Listing Agreement [相关链接] Related Link:Dow Jones Average Unit 16 期末复习 Topic-based Content:A Review of the Content from Unit 9 to Unit 15 Topic Reading:Extracts of Climate Change and Economic Development Extract 1:“The Day After Tomorrow” and Abrupt Climate Change Extract 2:A Report of Abrupt Climate Change Extract 3:Executive Summary of the Report Extract 4:Climate Exchange [相关链接] Related Link:Impacts of Climate Change on Washington's Economy |
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