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书名 DOING BUSINESS IN CHINA
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作者 JIHONG SANDERSON
出版社 Longman
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简介
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This concise book provides you with the comprehensive yet practical information required as a foundation for your success in China. It provides the inside knowledge of Chinese business culture that you need to find and take advantage of the opportunities in China-related enterprise: how to entertain Chinese clients, how to negotiate a workable Chinese contract,and how to effectively manage Chinese colleagues,suppliers, and employees.

目录

Introduction

CHAPTER 1 Business profile

Many Chinas, rapid change

Country profile

Why do business in China?

Chinese history and business

China's evolving position in

global business

"China, Inc." today

Recognizing business types

Reaching out to China's

consumers

Understanding politics

Finding the opportunities

CHAPTER 2 Understanding business etiquette

Respecting social conventions

Getting social etiquette right

Succeeding with guanxi

Creating your guanxi network

Maintaining guanxi

Managing "face" and image

Understanding collectivism

Minding your language

CHAPTER 3 Getting things done

Knowing the system

Building a team in China

Environmental issues

Infrastructure and logistics

StaRing a business in China

Devising an entry strategy

Importing and exporting

Managing risk

Negotiating successfully with

Chinese business people

Resolving disputes with a

Chinese business

Index

Acknowledgements

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