《商务英语阅读教程》依据国际商务活动的各个重要环节编写而成，强调英语作为语言在商务活动中的使用：旨在通过对商务英语文章的阅读和大量练习，培养学生掌握有关商务的专门术语，了解商务英语文章的语法和文体特点，提高学生阅读商务专业书刊的能力和在国际商务实践中运用英语的能力。我们希望通过本教程的学习，学生既能提高国际商务方面的英语水平，又能获得国际商务方面的重要理论和知识。本书由王元歌、刘辉主编。

《商务英语阅读教程》依据国际商务活动的各个重要环节编写而成，强调英语作为语言在商务活动中的使用。通过对商务英语文章的阅读和大量练习，培养学生掌握有关商务的专门术语，了解商务英语文章的语法和文体特点。提高学生阅读商务专业书刊的能力和在国际商务实践中运用英语的能力。通过本教程的学习，学生既能提高国际商务方面的英语水平，又能获得国际商务方面的重要理论和知识。

《商务英语阅读教程》的主要特点

各单元文章均选用近年来英美原版教材和报刊时文，语言规范，难度适中，反映当今世界经贸领域的最新动态，为教学提供鲜活的商务英语素材，具有很强的时代感和国际通用性；

按国际商务的主要领域由浅入深编写，各单元内容互相连贯，系统地介绍国际商务方面的知识，内容丰富，涵盖面广；

每单元集中讨论一个专题，既包括相关的理论知识，也包括实例分析；提供各单元练习参考答案，方便教师讲解和学生自学。本书由王元歌、刘辉主编。

Unit 1 Entering Foreign Markets

 Text A Deciding How to Enter Foreign Markets

 Text B Cooperative Joint Ventures in China

Unit 2 International Trade Theories

 Text A Basic Theories of International Trade

 Text B Protectionism Versus Free Trade

Unit 3 International Trade in Services

 Text A The Importance of Services in International Trade:Defining Trade in Services

 Text B Services in the World Economy

Unit 4 Technology Transfer

 Text A Understanding Technology Transfer

 Text B International Technology Transfer and Intellectual

 Property Rights

Unit 5 Trade Barriers

 Text A Forms of Trade Barriers

 Text B How to Hurdle the Barrier

Unit 6 International Trade of China

 Text A China' s Trade: Growth and Diversification

 Text B China, US Complementary in Trade

Unit 7 Marketing Strategy

 Text A The Four P's of the Marketing Strategy

 Text B Uncontrollable Variables in Marketing Strategy

Unit 8 Marketing Environment

 Text A The Major Macroenvironment Forces

 Text B Host Country Political and Legal Environment

Unit 9 Advertising

 Text A The World of Advertising

 Text B Television Advertising and Radio Advertising

Unit 10 International Payment

 Text A Basic Methods of International Payments and Settlements

 Text B Multinational and Foreign Exchange

Unit 11 Foreign Exchange Rate

 Text A The Functions of the Foreign Exchange Market

 Text B The Asian Crisis

Unit 12 Securities Market

 Text A Why Do Securities Markets Exist

 Text B Investment Management in the 1990s

Unit 13 Monetary Policy and Fiscal Policy

 Text A The Basic Idea of Monetary and Fiscal Policy

 Text B China' s Monetary Policy in the Coming Years

Unit 14 International Corporate Governance

 Text A International Corporate Governance

 Text B Corporate Governance in China

Unit 15 Human Resources Management

 Text A Human Resources Management

 Text B Job Termination and Retirement

Unit 16 Global Logistics

 Text A Global Integrated Logistics

 Text B Logistics in Creating a Recycling Economy

Unit 17 E-commerce

 Text A Understanding E-commerce

 Text B Understanding E-commerce in China

Unit 18 International Business Organizations

 Text A World Trade Organization

 Text B Asia-Pacific Economic Cooperation

Key

Glossary