丛书序
Chapter 1 Business Communication商务交际
Unit 1 Meeting tlle Clients接待客户
1 Meeting at the Airport机场接人
2 Luggage Claiming提取行李
3 Luggage Inspection开箱检查
4 Heading for the Hotel前往酒店
5 Checkingin登记人住
6 Room Service客房服务
7 Room Change更换房间
8 Checking out结账退房
Unit 2 Entertaining the Clients宴请客户
9 Banquet Arrangement安排宴会
10 Banquet Invitation宴会邀请
11 Seats Arrangement安排就座
12 Banquet Address宴会致辞
13 Talking dunng the Banquet席间交谈
14 Drinking a Toast祝酒
15 ADpreciation for Entertainment感谢宴请
Unit 3 Visiting the Company参观公司
16 Scheduling行程安排
17 Showing Around带领参观
18 Introducing the Company公司简介
19 Introducing the Staff员工介绍
20 Introducing the Factory工厂简介
21 Visiting the Workshop参观车间
22 Running State运行状况
23 Production Capacity生产能力
24 Quality Control质量控制
25 Product Safety产品安全
26 Visiting the Showroom参观样品间
Unit 4 Having a Sightseeing with the Clients陪同观光
27 Trip Planning出游计划
28 Taking the Sightseeing Coach搭观光巴士
29 Renting a Car for the Trip租车出行
30 Taking Pictures拍照留念
31 Buying Souveniors购买纪念品
Unit 5 Seeing the Clients off临行避别
32 Inquiring the Air Tickets查询机票
33 Air Tickets Reservation预订机票
34 Confirming the Tickets确认机票
35 Air Tickets Changing改签机票
36 Sending Gifts赠送礼物
37 Saying Goodbye to Each Other相互道别
Chapter 2 Business Meetings商务会议
Unit1 The Process of aMeeting会议流程
38 Preparation of the Meeting会前准备
39 Meeting Notice会议通知
40 Meeting Rules会议规则
41 Meeting Opening会议开始
42 Making a Statement发言
43 Giving Opinions提出意见
44 Objection表示反对
45 Support表示赞成
46 Integrating Different Opinions整合意见
47 Making a Decision by Vote选举表决
48 Having a Break会间休息
49 Drawing a Conclusion会议总结
Chapter 3 Business Negotiation商务谈判
Unit 1 Technology Negotiation技术谈判
50 Technical Cooperation技术合作
51 Technology Import技术引进
52 Technology Transfer技术转让
Unit 2 Patent Negotiation专利谈判
53 Patent Applying专利申请
54 Patent Transfer专利转让
Unit 3 Agency Negotiation代理谈判
55 Looking for Agents物色代理
56 Agent Applying申请代理
57 Declining Agent Applying拒绝代理申请
58 Accepting Agent Applying接受代理申请
59 Agency Commission代理佣金
60 Agency Agreement代理协议
61 Agent Agreement Extension续约代理
Unit 4 Tendering and Bidding招标投标
62 Calling for Tenders招标
63 Tendering投标
unit 5 Joint Ventnre合资合作
64 Investment Environment投资环境
65 Investment Interest投资兴趣
66 Investment Risk投资风险-
67 Investment Policy投资政策
68 Forms of Joint Venture合资形式
69 Opcrating Management经营管理
Unit 6 Financing资金筹措
70 Working Capital Loans流动资金贷款
7i Fixed Assets Loans固定资产贷款
72 Special Loans专项贷款
73 Issuing Bonds Overseas发行海外债券
Unit 7 Enterprises Reorganization企业重组
74 Win—win Strategy双赢战略
75 Merger and Acquisition兼并收购
76 Interior Reorganization内部重组
Chapter 4 Marketing Management市场营销
Unit 1 Market Research市场调研
77 Market Survey市场调查
78 State Analysis势态分析
79 Market Positioning市场定位
80 Share ofthe Market市场份额
Unit 2 Marketing Strategy营销策略
81 Marketing Objectives营销目标
82 Seizing the Market抢占市场
83 Price Strategy价格策略
84 Production Strategy产品策略
85 Door—to—Door Selling上门推销
86 Promotion in Shopping Mall商场促销
87 Auction拍卖会
88 News Conference新闻发布会
89 Performances for Public Welfare公益表演
unit 3 Advertising广告宣传
90 Advertising Design广告设汁
91 Implementation Plan实施计划
92 Advertising Effect广告效应
93 Magazine Advertising杂志广告
94 Television Advertising电视广告
95 Online Advertising网络广告
96 Outdoor Advertising户外广告
unit 4 Production Recommending产品推介
97 Production Exhibition产品展销
98 Recommending Products产品推荐
99 Production Presentation产品介绍
100 Analyzing Selling Points卖点分析
Unit 5 After-sale Seladee售后服务
101 Handling with Goods Rejected处理退货
102 Exchanging Goods处理换货
103 Repairing for Free免费维修
104 on—site Repair上门维修
105 Dealing withComplalm处理投诉
106 Calling forFeedback回访客户
Chapter 5 Foreign Trade Practice外贸实务
Unit 1 Building Business Relationship建立贸易关系
107 Range ofProducts产品范围
108 Credit Position资信情况
109 Development Objectives发展目标
Unit 2 Inquiry andOffer询盘报盘
110 Inquidng Prices询问价格
111 Inquiring Discount询问折扣
112 Inquiring Commission询问佣金
113 Non—firm Offer报虚盘
114 Fi丌n Offer报实盘
Unit 3 PriceNegotiation磋商价格
115 Compromise折中让步
116 Quantity Discount数量折扣
117 Refusing to Cut the Price拒绝降价
Unit 4 Placing anOrderforGoods订货
118 Quality Requirement质量要求
119 Asking for Samples索取样品
120 Placing a Trial Order试订
121 Placing all Order下订单
122 Cutting the Order削减订单
123 Cancelling the Order取消订单
Unit 5 Payment Terms付款方式
124 Collection oil Documents跟单托收
125 Clean Collection光票托收
126 Installments分期付款
127 Letter of Credit信用证付款
128 Opening an IMC开立信用证
129 Amending the L／C修改信用证
Unit 6 Packing包装
130 Packing Requirement包装要求
131 Packing Cost包装费用
Unit 7 Shipment装运
132 Load and Transport装运方式
133 Date of Shipping装船期限-
134 Unloading卸货问题
135 Delivery交货问题
Unit 8 CommndityInsurance商品保险
136 Insurance Consulting保险咨询
137 Rate of Premium保险费率
138 Insurance Negotiation保险办理协商
139 Insurance Purchase购买保险
Unit 9 Customs Clearance报关通关
140 Commodity Declaration商品报检
141 Inspection Procedure商检程序
142 Inspection Certificate商检证明
143 Formalities for Customs Clearance通关手续
Unit 10 Contract Negntiation合同谈判
144 Contract Discussion商定合同
145 Amendment of Contract修改合同
146 Signing the Contract签订合同
Unit 11(21aims and Settlements索赔与理赔
147 Goods Shortage货物短缺
148 Goods Breakage货物破损
149 DelayinDelivery交货延迟
150 Disputes on Insurance保险纠纷
151 Lodging Claims提出索赔
152 Clmm Inderrmity Negotiation索赔谈判
153 Accepting Claim Indemnity同意索赔
154 Resorting to Arbitration诉诸仲裁
Unit12 Trade Types贸易类型
155 Processing Trade加工贸易
156 Assembling Trade装配贸易
157 Compensation Trade补偿贸易
158 Consignment Trade寄售贸易
159 Barter Trade易货贸易
Chapter 6 Workp!ace and Career职业生涯
UnitI Recruitment AI招聘
160 Self-introduction自我介绍
161 Reasons for Leaving离职原因
162 Salary Expectation期望薪水
163 Welfare Policy福利要求
164 Acceptingthe JobOffer接受工作
165 Job Negotiation洽谈人职
166 Applying for a Secretary应聘秘书
167 Applying for a Hotel Staff应聘酒店服务人员
168 Applying for a Manager Assistant应聘经理助理
169 Applying for Trading Staff应聘贸易业务员
170 Applying for a Salesman应聘销售人员
171 Applying for Bank Staff应聘银行职员
Unit 2 Getting along with Colleagues同事相处
172 Greeting Colleagues问候同事
173 Having Lunch Together邀约午餐
174 Shopping Together一起购物
175 Burning the Mid—night Oil熬夜加班
176 Coveting for Somebody请人代班
177 Borrowing and Returning借还物品
178 Answeringthe PhoneforOthers代接电话
179 Asking for Help请求帮助
180 Asking for Opinions征求意见
181 Teamwork团队合作
182 Having Conflicts产生冲突
183 Handing with Conflicts化解矛盾
184 Celebrating Birthday祝贺生日
185 Celebrating Promotion庆祝升迁
186 Romantic Relationships at Work职场恋爱
Unit 3 Communicating with Managers上下沟通
187 Assigning Work分配工作
188 Progress Reporting汇报工作
189 Praising the Employee夸奖员工
190 Giving Suggestion提出建议
191 Appreciating Your Boss赞赏上司
192 Explaining Faults解释失误
193 Releasing Complaint发泄不满
194 Applying for Annual Leave申请休假
195 Asking for Job Transfer要求调动
196 Asking forPromotion要求升迁
197 Asking forRaise要求加薪
198 Applying for Resignation申请辞职