本套教材的宗旨是:用英语传授经济贸易的基础理论和基础知识,对学生进行全面的、严格的经贸基础理论教育和经贸专业英语语言技能的培训,使学生既掌握经济贸易知识,又能用英语从事外经贸工作。
本书紧扣经贸专业知识,以“必须、够用”为原则,突出实用性和针对性。在选材方面注意了文章的时效性、语言的质量和典型性,以最新鲜的商务语言传递最新的国际商贸信息和当今商务热点。内容丰富:介绍国际经贸的一些做法、惯例与程序,传送现实有用的经济信息。文章涵盖的主题有:贸易、营销、管理、国际金融、广告媒体、商务法律、国际投资、商务沟通以及国际竞争等。读者在了解经济方面知识的同时将学到地道的英语。
Unit 1
TEXT Advertising
SUPPLEMENTARY READlNG Sales Promotion
Unit 2
TEXT WTO in Brief
SUPPLEMENTARY READING Greater Wealth of Nations
Unit 3
TEXT IMF at a Glance
SUPPLEMENTARY READING Gold in the IMF
Unit 4
TEXT Multinational Corporations
SUPPLEMENTARY READING Foreign Direct Investment—Era of the Multinationals
Unit 5
TEXT Wodd Tourism Organization
SUPPLEMENTARY READING Travel with a Travel Agent
Unit 6
TEXT Imports and Exports
SUPPLEMENTARY READING Preparations for Export
Unit 7
TEXT Methods of Payment for Imports and Exports
SUPPLEMENTARY READING Letters of Credit
Unit 8
TEXT The Costs of Economic Growth
SUPPLEMENTARY READING Asia Chokes on Growing Pollution
Unit 9
TEXT Climate Change—Hot under the Collar
SUPPLEMENTARY READING Sustainability
Unit 10
TEXT Advertising:It’s Everywhere
SUPPLEMENTARY READING Magazine Market
Unit 11
TEXT The Intellectual Property Rights&the International Consumers’Day
SUPPLEMENTARY READING Trademarks and Patents
Unit 12
TEXT Developing an Intercultural Training Program
SUPPLEMENTARY READING Cultural Stereotypes and Misunderstandings
Unit 13
TEXT Quality of Service at McDonald’s
SUPPLEMENTARY READING Apple and IBM
Unit 14
TEXT Insurance
SUPPLEMENTARY READING Marine Cargo Insurance
Unit 15
TEXT What Kind of Negotiations Are You Preparing for?
SUPPLEMENTARY READING A Guide to Successful Negotiations
Unit 16
TEXT Welcome to the Wired World
SUPPLEMENTARY READING Foreign Banks Eye Online Business