本教材构思独特、实用性强,尤其突出了管理相关专业涉外业务的实际需要;选材新颖、点面结合、内容丰富、语言规范;练习也兼具实用性和针对性。为便于学习,各单元每一部分均注有生词和短语,书末还附有总词表。
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书名 | 管理英语(附光盘普通高等教育十五国家级规划教材) |
分类 | 教育考试-大中专教材-成人教育 |
作者 | 管理英语教材编写组 |
出版社 | 高等教育出版社 |
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简介 | 编辑推荐 本教材构思独特、实用性强,尤其突出了管理相关专业涉外业务的实际需要;选材新颖、点面结合、内容丰富、语言规范;练习也兼具实用性和针对性。为便于学习,各单元每一部分均注有生词和短语,书末还附有总词表。 内容推荐 专门用途英语系列教材是教育部规划的高等学校(包括高等专科院校和高等职业院校)专业英语阶段的英语教材,也可供电大、各类成人院校及广大专业人员学习专业英语、提高涉外业务交际能力使用。 《管理英语(第2版)》是该系列教材之一,本书从专业人员的实际工作需要出发进行设计和编写。选材新颖、结构合理、内容丰富、语言规范;练习兼具实用性和针对性。 全书由10个单元组成,每单元包括专业文献阅读与翻译、涉外业务应用文模拟套写和专业会话三部分。书后附有练习参考答案和课文参考译文。 本书书后附MP3,且配有录音磁带。 目录 Contents Unit 1 Management Functions Reading and Translating Reading A:Management Functions Reading B:A LeTer of Appointment Simulated Writing——Business Letters Listening and Speaking——Establishing Business Relationship Unit 2 Personnel Management Reading and Translating Reading A:Current Assessment Reading B:Job Description Simulated Writing——Fax Listening and Speaking——Inquiry and Offer Unit 3 Finance Management Reading and Translating Reading A:Cash Management Reading B:Alfman Manufacturing Company Income Statement Simulated Writing——Quotation Listening and Speaking——Order Unit 4 Quality Management Reading and Translating Reading A:Total Quality Management Reading B:Recruitment Ad Simulated Writing——Commercial Invoice Listening and Speaking——Setting Up a Joint Venture Unit 5 Marketing Management Reading and Translating Reading A:Marketing Reading B:A Customerization Ad Simulated Writing——Bill of Exchange Listening and Speaking—Technology Transfer&Technical Coopemtion Unit 6 Banking Management Reading and Translating Reading A:Electronic Banking Reading B:Letter of Credit Simulated Writing——Application for Letter of Credit Listening and Speaking—Payment Unit 7 Insurance Management Reading and Translating Reading A:Insurable Risks Reading B:Life Insurance Application to the COUNCIL Life Insurance Company Simulated Writing—Insu rance Policy Listening and Speaking——0nsurance and Claim Unit 8 Securities Management Reading and Translating Reading A:The Stock Market Reading B:1.Newspaper Stock Quotation 2.Newspaper Bond Quotation Simulated Writing—Bill of Lading Listening and Speaking——Packing and Shipment Unit 9 Internationai Trade Reading and Translating Reading A:Tariff Protection Reading B:Notice of Invitation for Bids Simulated Writing—Sales Contract Listening and Speaking——Signing a Contract Unit Business Ethics Unit 10 Business Ethics Reading and Translating Reading A:Business Ethics Reading B:Unfair and Deceptive Practices in Advertising Simulated Writing—Inter-office Memos Listening and Speaking——Management of a Joint Venture Glossary 参考答案 参考译文 |
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