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书名 管理英语(附光盘普通高等教育十五国家级规划教材)
分类 教育考试-大中专教材-成人教育
作者 管理英语教材编写组
出版社 高等教育出版社
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简介
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本教材构思独特、实用性强,尤其突出了管理相关专业涉外业务的实际需要;选材新颖、点面结合、内容丰富、语言规范;练习也兼具实用性和针对性。为便于学习,各单元每一部分均注有生词和短语,书末还附有总词表。

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专门用途英语系列教材是教育部规划的高等学校(包括高等专科院校和高等职业院校)专业英语阶段的英语教材,也可供电大、各类成人院校及广大专业人员学习专业英语、提高涉外业务交际能力使用。

《管理英语(第2版)》是该系列教材之一,本书从专业人员的实际工作需要出发进行设计和编写。选材新颖、结构合理、内容丰富、语言规范;练习兼具实用性和针对性。

全书由10个单元组成,每单元包括专业文献阅读与翻译、涉外业务应用文模拟套写和专业会话三部分。书后附有练习参考答案和课文参考译文。

本书书后附MP3,且配有录音磁带。

目录

Contents

Unit 1 Management Functions

 Reading and Translating 

 Reading A:Management Functions

 Reading B:A LeTer of Appointment 

 Simulated Writing——Business Letters

 Listening and Speaking——Establishing Business Relationship

Unit 2 Personnel Management

 Reading and Translating 

 Reading A:Current Assessment 

 Reading B:Job Description 

 Simulated Writing——Fax 

 Listening and Speaking——Inquiry and Offer

Unit 3 Finance Management

 Reading and Translating 

 Reading A:Cash Management 

 Reading B:Alfman Manufacturing Company Income Statement

 Simulated Writing——Quotation 

 Listening and Speaking——Order

Unit 4 Quality Management

 Reading and Translating

 Reading A:Total Quality Management

 Reading B:Recruitment Ad

 Simulated Writing——Commercial Invoice 

 Listening and Speaking——Setting Up a Joint Venture

Unit 5 Marketing Management

 Reading and Translating 

 Reading A:Marketing 

 Reading B:A Customerization Ad 

 Simulated Writing——Bill of Exchange 

 Listening and Speaking—Technology Transfer&Technical Coopemtion

Unit 6 Banking Management

 Reading and Translating

 Reading A:Electronic Banking 

 Reading B:Letter of Credit 

 Simulated Writing——Application for Letter of Credit 

 Listening and Speaking—Payment 

Unit 7 Insurance Management

 Reading and Translating

 Reading A:Insurable Risks

 Reading B:Life Insurance Application to the COUNCIL Life Insurance Company 

 Simulated Writing—Insu rance Policy 

 Listening and Speaking——0nsurance and Claim 

Unit 8 Securities Management

 Reading and Translating  

 Reading A:The Stock Market 

 Reading B:1.Newspaper Stock Quotation 

     2.Newspaper Bond Quotation 

 Simulated Writing—Bill of Lading 

 Listening and Speaking——Packing and Shipment

Unit 9 Internationai Trade

 Reading and Translating 

 Reading A:Tariff Protection 

 Reading B:Notice of Invitation for Bids 

 Simulated Writing—Sales Contract 

 Listening and Speaking——Signing a Contract Unit Business Ethics

Unit 10 Business Ethics

 Reading and Translating 

 Reading A:Business Ethics 

 Reading B:Unfair and Deceptive Practices in Advertising

 Simulated Writing—Inter-office Memos 

 Listening and Speaking——Management of a Joint Venture

Glossary

参考答案

参考译文

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