本教材遵循专门化用途英语(ESP)的教学规律,紧密结合旅游服务、旅游管理的实际,突现旅游高职教育的特点,抓住国际旅游业的发展趋势及旅游教育的最新理念,力争在覆盖旅游业务分支行业的基础上,用英语讲授旅游管理的沿革、基本理论、最新理念、各种管理功能与职能,并把管理知识的输入与英语技能的养成结合起来,把旅游服务英语与旅游管理英语磨合起来。本书适用于高专高职旅游专业各方向的学生、旅游管理或饭店管理大专自学考试学员、旅游中专、中职的英语教师以及各类旅游企业的各级管理人员。
Unit One
An Overall Introduction of Tourism
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Unit Two
The Types of Tourism
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Unit Three
Tourism Attractions
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Unit Four
Tourism Motivation
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Unit Five
Tourism Development
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Unit Six
Tourism Impact and Sustainable Management
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Unit Seven
Tourism Planning
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Unit Eight
Tourism Marketing
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Unit Nine
Tourism Communication
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Unit Ten
Hospitality
PARTA SEEING
PART B LISTENING
PART C ORAL PRACTICES
Unit Eleven
Recreation Management
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Unit Twelve
Tourism Transportation
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Unit Thirteen
Human Resources Management
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Unit Fourteen
Tourism Policies
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Unit Fifteen
Tourism Education and Training
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Unit Sixteen
Convention Management
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Unit Seventeen
Tourism Culture
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES