本书主要是为培养学生的商务英语写作技能而编写的。内容包括了传统的商务书信写作和商务备忘录,新增加了电子邮件、商务合同、商务宣传等其他应用类型的写作,同时也涉及商务活动中的跨文化交际和交际中伦理因素的介绍。
本书采用写作技巧和写作知识与实际商务知识和业务相结合的编写方法,力求使一切努力都落到提高学生商务写作能力这一点上。
Chapter 1 Getting Started: Writing and Your Career
I. The Key to Effective Writing
II. Functions of Job-related Writing
Cross-cultural Communication
Exercises
Chapter 2 Professional Writing: Some Basics
I. Writing: Words
II. Writing: Sentences
III. Writing: Letters
Cross-cultural Communication
Exercises
Chapter 3 How to Get a Job: Resumes, Letters of
Applications and Interviews
I. Preparing for Your Job Search
II. Preparing a Resume
III. Writing a Letter of Application
IV. Going to an Interview
Cross-cultural Communication
Exercises
Chapter 4 Writing Memos, E-mails and Minutes
I. Memos
II. E-mail
III. Minutes
Cross-cultural Communication
Exercises
Chapter 5 Order Letters and Letters of Inquiry
I. Order Letters
II. Letters of Inquiry
Cross-cultural Communication
Exercises
Chapter 6 Sales Letters
I. Brief Introduction to Sales Letters
II. The "Four A' s" in Sales Letters
III. Write Sales Letters Automatically
Cross-cultural Communication
Exercises
Chapter 7 Customer Relations Letters ( I )—
Goodwill Letters
I. Thank-you Letters
II. Congratulation Letters
III. Letters of Invitation or Welcome
IV. Letters of apology
V. Letters to Express Get-well Wishes or Sympathy
Cross-cultural Communication
Exercises
Chapter 8 Customer Relations Letters ( II ) --
Complaint Letters and Adjustment Letters
I. Complaint Letters
II. Adjustment Letters
Cross-cultural Communication
Exercises
Chapter 9 Customer Relations Letters (III) —
Collection Letters
I. Collection Letter 1
II. Collection Letter 2
III. Collection Letter 3
IV. Collection Letter 4
Cross-cultural Communication
Exercises
Appendix
I. Certification and Verification
II Agreement and Contract
III. Confirmation
IV. Authorization
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