本书主要是为培养学生的商务英语写作技能而编写的。内容包括了传统的商务书信写作和商务备忘录,新增加了电子邮件、商务合同、商务宣传等其他应用类型的写作,同时也涉及商务活动中的跨文化交际和交际中伦理因素的介绍。
本书采用写作技巧和写作知识与实际商务知识和业务相结合的编写方法,力求使一切努力都落到提高学生商务写作能力这一点上。
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书名 | 商务英语写作(21世纪高职高专精品教材) |
分类 | 教育考试-大中专教材-成人教育 |
作者 | 张莉//连晓丽 |
出版社 | 经济管理出版社 |
下载 | ![]() |
简介 | 编辑推荐 本书主要是为培养学生的商务英语写作技能而编写的。内容包括了传统的商务书信写作和商务备忘录,新增加了电子邮件、商务合同、商务宣传等其他应用类型的写作,同时也涉及商务活动中的跨文化交际和交际中伦理因素的介绍。 本书采用写作技巧和写作知识与实际商务知识和业务相结合的编写方法,力求使一切努力都落到提高学生商务写作能力这一点上。 目录 Chapter 1 Getting Started: Writing and Your Career I. The Key to Effective Writing II. Functions of Job-related Writing Cross-cultural Communication Exercises Chapter 2 Professional Writing: Some Basics I. Writing: Words II. Writing: Sentences III. Writing: Letters Cross-cultural Communication Exercises Chapter 3 How to Get a Job: Resumes, Letters of Applications and Interviews I. Preparing for Your Job Search II. Preparing a Resume III. Writing a Letter of Application IV. Going to an Interview Cross-cultural Communication Exercises Chapter 4 Writing Memos, E-mails and Minutes I. Memos II. E-mail III. Minutes Cross-cultural Communication Exercises Chapter 5 Order Letters and Letters of Inquiry I. Order Letters II. Letters of Inquiry Cross-cultural Communication Exercises Chapter 6 Sales Letters I. Brief Introduction to Sales Letters II. The "Four A' s" in Sales Letters III. Write Sales Letters Automatically Cross-cultural Communication Exercises Chapter 7 Customer Relations Letters ( I )— Goodwill Letters I. Thank-you Letters II. Congratulation Letters III. Letters of Invitation or Welcome IV. Letters of apology V. Letters to Express Get-well Wishes or Sympathy Cross-cultural Communication Exercises Chapter 8 Customer Relations Letters ( II ) -- Complaint Letters and Adjustment Letters I. Complaint Letters II. Adjustment Letters Cross-cultural Communication Exercises Chapter 9 Customer Relations Letters (III) — Collection Letters I. Collection Letter 1 II. Collection Letter 2 III. Collection Letter 3 IV. Collection Letter 4 Cross-cultural Communication Exercises Appendix I. Certification and Verification II Agreement and Contract III. Confirmation IV. Authorization BIBLIOGRAPHY |
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