“Sull has brilliantly used the case studies of China's leading entrepreneurs to

flame a road map for navigating the dynamic and unpredictable markets of the twenty first century．A must—read for those who want to create their own success stories．”

    ——Bill Coleman , Founder,former Chairman，and CEO，BEA Systems，Inc．

“There is no economy in the world as important and yet as poorly understood as China's．In his penetrating book，Sull helps US understand what really happens in some of China's most important companies．Packed with both startling and reassuring stories，this book can help any entrepreneur seize the opportunities and manage the risk of trying something new．”

    ——Bob Higgins , Managing General Partner,Highland Capital Partners

THROUGHOUT THIS B00K we have generally relied on the上pinyin system for transliterating Chinese place names and personal names into English．When a company uses an alternate spellingfor an individual in their 0fficial English—language documents，however,we adopt the company’s preferred spelling．Following the Western convention，we place an individual's given name before his or hersurname．although we have made a few exceptions for names,such as Mao Zedong，that are already familiar to Western readers in their Chinese form．In some cases，individuals mentioned in this book prefer to use their adopted Western Dame，and we have honored their wishes．In reporting financial data，we have converted all currenciesto U．S．dollars at the exchange rate prevailing at the end of the relevant yearl unless otherwise noted．

Notetothe Reader 

Acknowledgments

O N E

Meet the Players

T W O

Acknowledge the Fog of the Future

T H R E E

Conduct Reconnaissance into the Future

F O U R

Outcycle the Competition

F I V E

Develop a Flexible Hierarchy

S I X

Manage Relationships Dynamically

S E V E N

Go for the Gold

E I G H T

Get Big Right

N I N E

Leading in an Unpredictable World

Appendix：Researth Design and Methodology

Notes 

Index

About the Author