Pure design or something more? On the one hand we have clean, sensible designs that focus on form, materials, and color. On the other hand we have pure originality, blurring the line between artwork and industrial design. This title presents the latest creations by some of the most well known design firms, prestigious designers, as well as up-and-comers who have yet to leave their mark. These works leave us stunned by their beauty as well as the obvious impact they will soon have on the design world. This book takes us on a ride through the world of "Pure Designers", those of this generation and the next.

Is there more to this than just pure design? On the one hand we have shapes, colours and textures and on the other, the hidden story, a symbol, a concept, pure creativity erases the already blurred division between art and industrial design. Pure design proposes a cocktail of sensations: Purely beautiful objects, a delight on the eyes, pleasant vibes and refined ambiences, hidden meanings, reminiscences, pure untainted emotions. We propose a journey through a meticulous assortment of projects filled with emotion. The combination of this emotional and visual experience transforms some of our everyday objects into veritable works of art. The formal and semantic, at times, almost poetic language, dressed as it is with a touch of humour or irony tells us a story and transports us to the most intimate world of each of the PURE designers. This book hopes to reveal a different side to industrial design. Since this creative discipline first began, modern techniques, trends, practical virtues and technological advancements have all contributed towards a great evolutionary process which in turn has brought great diversification. Not confined to improving practical and aesthetic qualities but also creating new objects and inventing new uses, relating stories, remembering the past, stirring emotions, explore new fields...