本书旨在系统探讨乡村旅游景点导游词的创作理论与方法，结合国内乡村旅游发展的实际案例，为乡村旅游景点的导游词创作提供理论支持和实践指导。全书分为上下两篇，上篇为理论篇，下篇为实践篇。
在理论篇中，我们首先界定了乡村旅游及乡村旅游景点的相关概念，阐述了乡村旅游与乡村振兴、乡村文化的关系，分析了乡村旅游及乡村旅游景点的发展现状。随后，详细阐述了导游词的概念、特点、撰写原则与格式及创作的技巧。尤为重要的是第四章，广泛引入了乡村性、地方感、原真性、乡土文学、乡村空间、乡村达人等多个维度的理论视角，不仅极大地拓宽了乡村旅游景点的认知视野，更为导游词的创作提供了多元化、深层次的思考角度与灵感源泉。最后，基于前述丰富的理论基础，从乡村旅游振兴、乡村旅游地和乡村旅游者三个角度出发，探讨了乡村旅游景点导游词的创作方法和技巧，分析了导游词对乡村旅游景点的作用、影响、意义和价值。
在实践篇中，我们依据全国乡村旅游重点村和全国乡村旅游重点镇的名单，选取全国 15 个乡村旅游景点进行个案研究，详细分析了北京市昌平区兴寿镇下苑村，上海市崇明区绿华镇，广东省潮州市潮安区凤凰镇，浙江省舟山市普陀区东极镇东极村，江苏省苏州市吴中区越溪街道旺山村、镇江市句容市茅山镇、泰州市姜堰区三水街道小杨村、盐城市大丰区大中街道恒北村、徐州市贾汪区茱萸山街道许阳村，南京市江宁区谷里街道、浦口区永宁街道大埝社区、江宁区江宁街道黄龙岘茶文化村、浦口区江浦街道不老村、溧水区白马镇李巷村和高淳区东坝街道三条垄田园慢村的特色与亮点，从总体情况、景点特色、导游词撰写三个方面进行实践创作。这一系列实践创作，不仅是对乡村旅游景点的一次全面

上篇 乡村旅游景点导游词创作理论
第1章 乡村旅游发展现状 ···················································· 3
1.1 乡村旅游相关概念界定 ····················································· 3
1.2 乡村旅游与乡村振兴 ························································ 7
1.3 乡村旅游与乡村文化 ························································11
1.4 乡村旅游的发展现状分析 ··················································13
第2章 乡村旅游景点发展现状 ···············································17
2.1 乡村旅游景点的定义 ························································17
2.2 乡村旅游景点的类型 ························································17
2.3 乡村旅游景点的特征 ························································18
2.4 乡村旅游景点的功能 ························································20
2.5 乡村旅游景点的发展现状分析 ············································21
第3章 导游词撰写的理论基础 ··············································80
3.1 导游词的概念与特点 ························································80
3.2 导游词撰写的原则 ···························································84
3.3 导游词撰写的格式 ···························································87
3.4 导游词创作的技巧 ···························································89
第4章 乡村旅游景点导游词创作的理论基础 ····························94
4.1 乡村性理论 ····································································94
4.2 地方感理论 ····································································97
4.3 原真性理论 ····································································99
4.4 乡土文学理论 ································································ 101
4.5 乡村美学理论 ································································ 104
4.6 乡村空间理论 ································································ 107
4.7 乡村扶贫理论 ································································ 109
4.8 社区参与理论 ································································ 111
4.9 乡村达人理论 ································································ 113
第5章 乡村旅游景点导游词的创作 ······································· 116
5.1 从乡村振兴角度出发 ······················································ 116
5.2 从乡村旅游地角度出发 ··················································· 119
5.3 从乡村旅游者角度出发 ··················································· 122
5.4 导游词对乡村旅游景点的作用与影响 ································· 125
5.5 乡村旅游导游词的特殊意义和价值 ···································· 126
下篇 乡村旅游景点导游词创作实践
第6章 全国乡村旅游景点个案研究 ······································ 131
6.1 北京市昌平区兴寿镇下苑村 ············································· 131
6.2 上海市崇明区绿华镇 ······················································ 140
6.3 广东省潮州市潮安区凤凰镇 ············································· 156
6.4 浙江省舟山市普陀区东极镇东极村 ···································· 168
第7章 江苏乡村旅游景点个案研究 ······································ 182
7.1 苏州市吴中区越溪街道旺山村 ·········································· 182
7.2 镇江市句容市茅山镇 ······················································ 195
7.3 泰州市姜堰区三水街道小杨村 ·········································· 206
7.4 盐城市大丰区大中街道恒北村 ·········································· 218
7.5 徐州市贾汪区茱萸山街道许阳村 ······································· 230
第8章 南京乡村旅游景点个案研究 ······································ 243
8.1 江宁区谷里街道 ···························································· 243
8.2 浦口区永宁街道大埝社区 ··············································· 256
8.3 江宁区江宁街道黄龙岘茶文化村 ······································· 267
8.4 浦口区江浦街道不老村 ··················································· 278
8.5 溧水区白马镇李巷村 ······················································ 289
8.6 高淳区东坝街道三条垄田园慢村 ······································· 299

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