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书名 英文技术写作进阶
分类 教育考试-大中专教材-大学教材
作者 陈美华、俞韫烨、金晶、王学华、[美]顾宝桐(Baotong Gu)、[美]乔治·普尔曼(George Pullman)
出版社 清华大学出版社
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简介
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《英文技术写作进阶》新编教材紧扣“读者为中心”理念,强调学生对写作规范的感悟和扎实的语言能力,注重培养学生分析写作情境和需求、选取写作策略、综合运用写作技术的能力。本教材共设8单元,从技术写作的传播学、修辞学基础开始讲授,将技术写作置于动态变化的工作情境中,培养学生“以读者为中心”的理念,教授学生信息设计的基本原则,以此来帮助学生掌握工作情境中最常用的文体,并初步了在工作环境下研究用户的实用方法。


本教材的目标读者有以下几类:
1.非语言类专业的本科生,特别是理工科学生提升英语水平和沟通交际能力;
2.各专业硕士研究生,提升英语水平和沟通交际能力;
3.在职的、有志于提升沟通能力、技术写作水平的人士。

此外,本书还专门编写了供教师教学使用的补充材料和参考答案。
目录
Contents
Chapter 1 Technical Writing:A Brief Introduction-??????1
1.1 Rhetorical Aspects of Technical Writing?2
1.2 The Author and Audience of Technical Writing?9
1.2.1 The Author of Technical Writing??????????9
1.2.2 The Audience of Technical Writing--???????14
1.3 The lmportance of Technical Writing in theWorkplace15

Chapter 2 Constructing Effective Documents:Design Principles and Visualization??????????19
2.1 The C.R.A.P Principles????????????????????20
2.1.1 Contrast ??????????????????????????20
2.1.2 Repetition????????????????????????22
2.1.3 Alignment?23
2.1.4 Proximity ?25
2.2 Typefaces and Line Length ???????????????????27
2.2.1 Typefaces?????????????????????????27
2.2.2 Line Length????????????????????????29
2.3 Visualization in Technical Writing??????????????30
2.3.1 Tables???????????????????????????30
2.3.2 Graphs ??33
2.3.3 Charts?35
2.3.4 Infographics???????????????????????38
2.3.5 Mind Maps?47

Chapter3 Writing Business Correspondence+??????????53
3.1 Principles of Effective Correspondence?54
3.1.1 Creating Goodwill???54
3.1.2 Communicating Honestly??????????????????5
3.1.3 Using a Suitable Tone and the "You"Attitude5
3.1.4 Providing Need-to-Know Information Accurately
and Logically?55
3.1.5 Using Concise,Standard Language and
Avoiding Cliches?????????????????????56
3.2 Basic Pattern of Business Correspondence?56
3.2.1 Letters: Features, the Rhetorical Situation,and Elements ??57
3.2.2 E-mails: Features, the Rhetorical Situation, Elements,and Netiquettes????????????????????60
3.2.3 Memos: Features, the Rhetorical Situation, Elements,and Format????????????????????????63
3.3 Language Styles of Daily Correspondence ???69
3.3.1 Language for Informative and Good Messages --69
3.3.2 Language for Bad News Messages??69
3.3.3 Language for Persuasive Messages?70
3.4 Chapter Examples??????????????????????72

Chapter 4 Writing for Employment ?77
4.1 Resumé--78
4.2 Letter ofApplication---80
4.3 Follow-up Message82
4.4 Portfolio??82
4.5 Chapter Example ?84

Chapter 5 Writing Proposals 89
5.1 Definition??90
5.2 Rhetorical Situations-91
5.2.1 Author---91
5.2.2 Audience?91
5.2.3 Purpose?91
5.2.4 Format????91
5.2.5 Structure???92
5.2.6 Strategy???92
5.3 Types of Proposals -93
5.3.1 Internal vs External Proposals-?93
5.3.2 Solicited vs Unsolicited Proposals??93
5.3.3 Proposals for Specific Purposes??93
5.4 How to Write a Persuasive Proposal-106
5.5 Chapter Example ?107

Chapter 6 Writing Reports?115
6.1 Definition--????????????????????????116
6.2 Rhetorical Situations?116
6.2.1 Considering the Audience????????????116
6.2.2 Understanding the Purpose??116
6.3 Types of Reports?????????????????????117
6.4 Effective Strategies for Writing Persuasive Report??135
6.5 Chapter Example ??137

Chapter 7 Writing Instructions ????????????????????-147
7.1 Rhetorical Situations?148
7.1.1 Understanding the Audience and the Purpose ???148
7.1.2 Gaining Insights into Products and Procedures ??149
7.2 Formats and Key Components?149
7.2.1 Formats of Instructions??????????????150
7.2.2 Key Components of Instructions?????????-154
7.3 Effective Strategies for Writing Effective Instructions ?158
7.3.1 Defining Key Concepts?????????????-158
7.3.2 Writing Step-by-Step Instructions??????????161
7.3.3 Designing Clear,Attractive Pages ?????????163
7.3.4 Writing Safety Information??????????????166
7.4 Chapter Examples ?168

Chapter 8 Researching to Write?????????????????175
8.1 User Research-??????????????????????176
8.1.1 How to Conduct User Research???????????176
8.1.2 Suggested Steps in Conducting User Research ???179
8.2 Task Analysis??185
8.3 Interviews???????????????????????186
8.4 Research Reports ???????????????????????187
8.5 User Personas???188
8.5.1 Understanding User Personas???????????188
8.5.2 Constructing and Utilizing User Personas??????190
8.6 Chapter Example ??????????????????????191

References ?199
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