本书选材广泛，包括电子商务基础、电子商务模式（B2B、B2C）、在线销售与在线广告、电子商务网站建设、电子商务网站营销与SEO优化、在线销售产品的策略、电子商务供应链管理、编写产品说明、电子商务支付系统、电子商务安全、移动电子商务、电子商务的客户资源管理、电子商务O2O、跨境电子商务、直播电商、电子商务与大数据、购物车软件、电子商务的推荐引擎、物流、电子商务的法律与法规等内容。
本书既可作为高等院校本科、专科电子商务相关专业的专业英语教材，也可供从业人员自学，还可作为培训班的培训用书。

前言
Unit 1
Text A
What Is E-commerce
New Words
Phrases
Abbreviations
Exercises
Text B
E-commerce and Selling Online
New Words
Phrases
Abbreviations
Exercises
Reading Material
E-commerce Advantages and Disadvantages
参考译文：什么是电子商务
Unit 2
Text A
How to Choose an E-commerce Business Model
New Words
Phrases
Exercises
Text B
Business-to-Business
New Words
Phrases
Abbreviations
Exercises
Reading Material
About E-commerce
参考译文：如何选择电子商务商业模式
Unit 3
Text A
How to Build an E-commerce Website
New Words
Phrases
Abbreviations
Exercises
Text B
Website Navigation and Its Impact on E-commerce
New Words
Phrases
Exercises
Reading Material
Shopping Cart Software
参考译文：如何建立电子商务网站
Unit 4
Text A
Strategies for Selling Products Online
New Words
Phrases
Abbreviations
Exercises
Text B
E-commerce Supply Chain Management: Reducing Cost and Inefficiency
New Words
Phrases
Abbreviations
Exercises
Reading Material
Online Advertising
参考译文：在线销售产品的策略
Unit 5
Text A
How to Write Product Descriptions
New Words
Phrases
Abbreviations
Exercises
Text B
Conversion Rate Optimization
New Words
Phrases
Abbreviations
Exercises
Reading Material
Top Ten SEM Optimization Tips for E-commerce Sites
参考译文：如何编写产品说明
Unit 6
Text A
The Ways to Track Online to Offline Conversions (and Vice Versa)
New Words
Phrases
Abbreviations
Exercises
Text B
Benefits of Social Media Marketing
New Words
Phrases
Exercises
Reading Material
E-commerce Legals and Laws
参考译文：跟踪线上到线下（反之亦然）的转化方法
Unit 7
Text A
Online Payment Methods for E-commerce Sites
New Words
Phrases
Exercises
Text B
Understanding Online Payment Services
New Words
Phrases
Exercises
Reading Material
Safe Online Payment Methods
参考译文：电子商务网站的在线支付方式
Unit 8
Text A
The Basics of Website Security for E-commerce Retailers
New Words
Phrases
Abbreviations
Exercises
Text B
How to Stay Safe When Shopping Online
New Words
Phrases
Abbreviations
Exercises
Reading Material
Ways to Protect Your E-commerce Site from Hacking and Fraud
参考译文：电子商务零售商网站安全的基础
Unit 9
Text A
Mobile Commerce
New Words
Phrases
Abbreviations
Exercises
Text B
7 Most Important E-commerce Metrics
New Words
Phrases
Abbreviations
Exercises
Reading Material
Mobile Marketing
参考译文：移动商务
Unit 10
Text A
A Guide to Using CRM in E-commerce
New Words
Phrases
Abbreviations
Exercises
Text B
Reverse Logistics in E-commerce
New Words
Phrases
Exercises
Reading Material
Electronic CRM
参考译文：电子商务中使用CRM的指南
Unit 11
Text A
The Benefits of Using Big Data in E-commerce
New Words
Phrases
Exercises
Text B
The 8 Common Challenges of Cross- border E-commerce
New Words
Phrases
Abbreviations
Exercises
Reading Material
Livestream Shopping
参考译文：在电子商务中使用大数据的好处
Unit 12
Text A
Top 10 AI Use Cases in E-commerce
New Words
Phrases
Exercises
Text B
E-commerce Chatbots
New Words
Phrases
Abbreviations
Exercises
Reading Material
Product Recommendation Engine
参考译文：电子商务中的十大人工智能用例
附录