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内容推荐 《商务英语阅读(第1册)(第二版)》关注国内外在经济、商务领域新出现的内容和话题,由10个单元构成,主题涵盖商务人士、公司、产品、市场及工作与生活平衡等诸多商务活动领域。每单元均有Warming up、Text A、Text B、阅读技巧提示及相关练习题。Warming up部分的问题围绕每个单元的主题展开,具有很强的针对性和启发性。Text A侧重国际商务知识习得,Text B是本土化商务语篇阅读材料,课后阅读练习与阅读技巧相结合,注重阅读能力的提高。每个单元设计Chinese Values板块,选取与主题相关的内容,以增加教材的趣味性,加强传统文化的普及。针对学生英语专业四级考试的需求,教材最后附有2012年-2014年的专四阅读理解真题供学生课下练习。本教材在编写过程中体现如下特色: 选材主题突出时代性。 选材内容兼具国际化和本土化。 强调商务语境下分析、解决问题的实践能力。 兼顾商务知识的专业性和传统文化的普及性。 目录 Unit 1 Introduction to Business Text A Motives and Functions of a Business Text B America’s Best Firms …and the Rest New Winners and Losers Are Emerging after Three Turbulent Years Chinese Values 阅读技巧提示 Unit 2 Successful Business People Text A The Leadership Wisdom of Warren Buffett Text B The Secrets of Highly Successful Young Entrepreneurs Chinese Values 阅读技巧提示 Unit 3 Companies Text A Digital Power:How Big Tech Draws Its Influence Text B Corporate Social Responsibility in China:Good for Business Is Good for Us Chinese Values 阅读技巧提示 Unit 4 Employees Text A Be a Coach, Not a Boss:5 Steps for Inspiring Employees to Greatness Text B Millennial Workers Force Factory Rethink in China Chinese Values 阅读技巧提示 Unit 5 Products Text A What the Product Is Text B The Name Game Chinese Values 阅读技巧提示 Unit 6 Markets Text A Understanding Marketing Text B Why Retailers Everywhere Should Look to China Chinese Values 阅读技巧提示 Unit 7 Customers Text A Do You Really Understand Your Best (and Worst) Customers Text B Chinese Consumers:From Noodles to Poodles Chinese Values 阅读技巧提示 Unit 8 Work and Life Text A Improving Work-Life Balance Text B Britons Tip the Work-life Balance Chinese Values 阅读技巧提示 Unit 9 Culture Text A How Culture Impacts Local Business Practices Text B Tips for a Successful Interaction in International Business Chinese Values 阅读技巧提示 Unit 10 Business Ethics Text A Why Does Ethics Matter in Business Text B A Chinese Perspective:Business Ethics in China Now and in the Future Chinese Values 阅读技巧提示 Appendix Ⅰ Glossary Appendix Ⅱ TEM-4(2012-2014) |