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内容推荐 张强华、郑聪玲、周先武、司爱侠编著的《电子商务英语教程(十三五普通高等教育规划教材)》选材广泛,覆盖了电子商务的类型、电子商务解决方案、B2B、B2C、在线销售、电子商务网站建设与营销、电子商务网站的SEM和SEO、020、电子商务支付系统、电子商务安全技术、移动电子商务、电子商务与大数据、电子商务与云计算、购物车软件、计算机网络、无线网络、互联网、物流以及利用社交媒体营销等内容。 本书每一个单元都由以下几部分组成:课文——选材得当、面广实用;单词——给出课文中出现的新词,读者由此可以积累电子商务专业的基本词汇;词组——给出课文中的常用词组;缩略语——给出课文中出现的、业内人士必须掌握的缩略语;注释讲解——进一步讲解课文中出现的疑难知识,扩大读者的阅读面;习题——既有针对课文的练习,也有针对行业考试的练习;阅读材料——进一步扩大读者的视野;参考译文(Text A)——供读者对照学习。本书课文配有音频材料,扫描二维码即可收听;扫描相应的二维码还可以免费获得本书的词汇总表,既可用于复习和背诵,也可作为小词典随时查阅。另外,本书还配有PPT、参考答案等资料。 本书既可作为高等院校本、专科电子商务相关专业的专业英语教材,也可供从业人员自学,还可作为培训班的培训用书。 目录 前言 Unit 1 Text A What Is E-commerce? New Words Phrases Abbreviations Exercises Text B E-commerce and Selling Online New Words Phrases Abbreviations Exercises Reading Material E-commerce Advantages and Disadvantages 参考译文:什么是电子商务? Unit 2 Text A How to Choose an E-commerce Business Model New Words Phrases Abbreviations Exercises Text B Business-to-Business New Words Phrases Abbreviations Exercises Reading Material About E-commerce 参考译文:如何选择电子商务商业模式 Unit 3 Text A What Is a Computer Network? New Words Phrases Abbreviation Exercises Text B A Basic Guide to the Internet New Words Phrases Abbreviations Exercises Reading Material Network Security 参考译文:什么是计算机网络? Unit 4 Text A How to Build an E-commerce Website New Words Phrases Abbreviations Exercises Text B Website Navigation and Its Impact onE-commerce New Words Phrases Exercises Reading Material Shopping Cart Software 参考译文:如何建立电子商务网站 Unit 5 Text A Five Ways to Market Your E-commerce Site New Words Phrases Abbreviations Exercises Text B E-commerce Supply Chain Management:Reducing Cost and Inefficiency New Words Phrases Abbreviations Exercises Reading Material Online Advertising 参考译文:电子商务网站营销的五种方法 Unit 6 Text A Web Traffic New Words Phrases Abbreviations Exercises Text B Conversion Rate Optimization New Words Phrases Abbreviations Exercises Reading Material PageRank 参考译文:网络流量 Unit 7 Text A Essential SEO Strategies for E-commerce Sites New Words Phrases Abbreviations Exercises Text B Best Practices That Could Double E-commerce Sales New Words Phrases Abbreviations Exercises Reading Material Top Ten SEM Optimization Tips for E-commerce Sites 参考译文:电子商务网站的基本SEO 策略 Unit 8 Text A The Ways to Track Online to Offline Conversions (and Vice Versa) New Words Phrases Abbreviations Exercises Text B Benefits of Social Media Marketing New Words Phrases Exercises Reading Material E-commerce Legals and Law 参考译文:跟踪线上到线下(反之亦然)的转化方法 Unit 9 Text A E-commerce Payment System New Words Phrases Abbreviations Exercises Text B Understanding Online Payment Services New Words Phrases Exercises Reading Material Safe Online Payment Methods 参考译文:电子商务支付系统 Unit 10 Text A The Basics of Website Security for E-commerce Retailers New Words Phrases Abbreviations Exercises Text B How to Stay Safe When Shopping Online New Words Phrases Abbreviations Exercises Reading Material Ways to Protect Your E-commerce Site from Hacking and Fraud 参考译文:电子商务零售商网站安全的基础 Unit 11 Text A Mobile Commerce New Words Phrases Abbreviations Exercises Text B Mobile Marketing New Words Phrases Abbreviations Exercises Reading Material Mobile Payment 参考译文:移动商务 Unit 12 Text A A Guide to Using CRM in E-commerce New Words Phrases Abbreviations Exercises Text B Reverse Logistics in E-commerce New Words Phrases Exercises Reading Material Electronic CRM 参考译文:电子商务中使用CRM的指南 Unit 13 Text A Benefits of Big Data for E-commerce Companies |