张强华、郑聪玲、周先武、司爱侠编著的《电子商务英语教程(十三五普通高等教育规划教材)》选材广泛，覆盖了电子商务的类型、电子商务解决方案、B2B、B2C、在线销售、电子商务网站建设与营销、电子商务网站的SEM和SEO、020、电子商务支付系统、电子商务安全技术、移动电子商务、电子商务与大数据、电子商务与云计算、购物车软件、计算机网络、无线网络、互联网、物流以及利用社交媒体营销等内容。
本书每一个单元都由以下几部分组成：课文——选材得当、面广实用；单词——给出课文中出现的新词，读者由此可以积累电子商务专业的基本词汇；词组——给出课文中的常用词组；缩略语——给出课文中出现的、业内人士必须掌握的缩略语；注释讲解——进一步讲解课文中出现的疑难知识，扩大读者的阅读面；习题——既有针对课文的练习，也有针对行业考试的练习；阅读材料——进一步扩大读者的视野；参考译文（Text A）——供读者对照学习。本书课文配有音频材料，扫描二维码即可收听；扫描相应的二维码还可以免费获得本书的词汇总表，既可用于复习和背诵，也可作为小词典随时查阅。另外，本书还配有PPT、参考答案等资料。
本书既可作为高等院校本、专科电子商务相关专业的专业英语教材，也可供从业人员自学，还可作为培训班的培训用书。

前言
Unit 1
Text A
What Is E-commerce?
New Words
Phrases
Abbreviations
Exercises
Text B
E-commerce and Selling Online
New Words
Phrases
Abbreviations
Exercises
Reading Material
E-commerce Advantages and Disadvantages
参考译文：什么是电子商务？
Unit 2
Text A
How to Choose an E-commerce Business Model
New Words
Phrases
Abbreviations
Exercises
Text B
Business-to-Business
New Words
Phrases
Abbreviations
Exercises
Reading Material
About E-commerce
参考译文：如何选择电子商务商业模式
Unit 3
Text A
What Is a Computer Network?
New Words
Phrases
Abbreviation
Exercises
Text B
A Basic Guide to the Internet
New Words
Phrases
Abbreviations
Exercises
Reading Material
Network Security
参考译文：什么是计算机网络？
Unit 4
Text A
How to Build an E-commerce Website
New Words
Phrases
Abbreviations
Exercises
Text B
Website Navigation and Its Impact onE-commerce
New Words
Phrases
Exercises
Reading Material
Shopping Cart Software
参考译文：如何建立电子商务网站
Unit 5
Text A
Five Ways to Market Your E-commerce Site
New Words
Phrases
Abbreviations
Exercises
Text B
E-commerce Supply Chain Management:Reducing Cost and Inefficiency
New Words
Phrases
Abbreviations
Exercises
Reading Material
Online Advertising
参考译文：电子商务网站营销的五种方法
Unit 6
Text A
Web Traffic
New Words
Phrases
Abbreviations
Exercises
Text B
Conversion Rate Optimization
New Words
Phrases
Abbreviations
Exercises
Reading Material
PageRank
参考译文：网络流量
Unit 7
Text A
Essential SEO Strategies for E-commerce Sites
New Words
Phrases
Abbreviations
Exercises
Text B
Best Practices That Could Double E-commerce Sales
New Words
Phrases
Abbreviations
Exercises
Reading Material
Top Ten SEM Optimization Tips for E-commerce Sites
参考译文：电子商务网站的基本SEO 策略
Unit 8
Text A
The Ways to Track Online to Offline Conversions (and Vice Versa)
New Words
Phrases
Abbreviations
Exercises
Text B
Benefits of Social Media Marketing
New Words
Phrases
Exercises
Reading Material
E-commerce Legals and Law
参考译文：跟踪线上到线下（反之亦然）的转化方法
Unit 9
Text A
E-commerce Payment System
New Words
Phrases
Abbreviations
Exercises
Text B
Understanding Online Payment Services
New Words
Phrases
Exercises
Reading Material
Safe Online Payment Methods
参考译文：电子商务支付系统
Unit 10
Text A
The Basics of Website Security for E-commerce Retailers
New Words
Phrases
Abbreviations
Exercises
Text B
How to Stay Safe When Shopping Online
New Words
Phrases
Abbreviations
Exercises
Reading Material
Ways to Protect Your E-commerce Site from Hacking and Fraud
参考译文：电子商务零售商网站安全的基础
Unit 11
Text A
Mobile Commerce
New Words
Phrases
Abbreviations
Exercises
Text B
Mobile Marketing
New Words
Phrases
Abbreviations
Exercises
Reading Material
Mobile Payment
参考译文：移动商务
Unit 12
Text A
A Guide to Using CRM in E-commerce
New Words
Phrases
Abbreviations
Exercises
Text B
Reverse Logistics in E-commerce
New Words
Phrases
Exercises
Reading Material
Electronic CRM
参考译文：电子商务中使用CRM的指南
Unit 13
Text A
Benefits of Big Data for E-commerce Companies