本书以跨文化交际学理论为指导，结合区域国别研究的相关成果，围绕亚洲、北美洲、欧洲、大洋洲、南美洲和非洲的15个国家和地区，概要地介绍了各地的文化习俗、商业惯例和沟通礼仪。教材价值引领与知识传授并重，通过解析国际商务语境中的跨文化差异，介绍各地的商务礼仪常识，提升学习者的语言综合应用能力与跨文化商务沟通技能；教材实用性与可操作性兼顾，各单元配有听力练习、正误判断、单项选择、案例分析及微型调研等学习任务，在夯实学习者英语语言基本功的基础上，增强其跨文化实操与创新能力。教材还配有丰富的线上教学资源，包括各单元的微课视频及访谈讲座视频，充分拓展学生的自主学习和教师的混合式教学实践。
本教材适用于普通高校修读相关课程的本科生、研究生，以及致力于提升英语语言能力和跨文化商务沟通能力的商务人士等。

Introduction Understanding Culture and Cultural Differences
1.Defining “Culture”
2."Cultural Orientations"and Three Influential Analytical Models
3.The Six-Dimensional Model (6-D Model)
4.Understanding Culture and Cultural Orientations Critically
Unit 1 Chinese Culture, Customs, and Business Etiquette
1.China: Overview
2.Chinese Cultural Orientations
3.Chinese Business Practices and Etiquette
4.Tips: Preparing for the First Business Trip Abroad
5.Exercises
6.A Mini Business Project
Unit 2 Indian Culture, Customs, and Business Etiquette
1.India: Overview
2.Indian Cultural Orientations
3.Indian Business Practices and Etiquette
4.Tips: Making a Good First Impression
5.Exercises
6.A Mini Business Project
Unit 3 Japanese Culture, Customs, and Business Etiquette
1.Japan:Overview
2.Japanese Cultural Orientations
3.Japanese Business Practices and Etiquette
4.Tips: Writing an Effective Resume
5.Exercises
6.A Mini Business Project
Unit 4 Filipino Culture, Customs,and Business Etiquette
1.The Philippines: Overview
2.Filipino Cultural Orientations
3.Filipino Business Practices and Etiquette
4.Tips:Greeting People Properly
5.Exercises
6.A Mini Business Project
Unit 5 Thai Culture, Customs, and Business Etiquette
1.Thailand: Overview
2.Thai Cultural Orientations
3.Thai Business Practices and Etiquette
4.Tips: Making Business Phone Calls
5.Exercises
6.A Mini Business Project
Unit 6 American Culture, Customs, and Business Etiquette
1.America: Overview
2.American Cultural Orientations
3.American Business Practices and Etiquette
4.Tips: Writing a Professional E-mail
5.Exercises
6.A Mini Business Project
Unit 7 Canadian Culture, Customs, and Business Etiquette
1.Canada: Overview
2.Canadian Cultural Orientations
3.Canadian Business Practices and Etiquette
4.Tips: Organizing Social Events
5.Exercises
6.A Mini Business Project
Unit 8 English Culture, Customs, and Business Etiquette
1.England: Overview
2.English Cultural Orientations
3.English Business Practices and Etiquette
4.Tips: Inviting Business Associates
5.Exercises
6.A Mini Business Project
Unit 9 French Culture, Customs, and Business Etiquette
1.France: Overview
2.French Cultural Orientations
3.French Business Practices and Etiquette
4.Tips: Conducting Successful Business Negotiations
5.Exercises
6.A Mini Business Project
Unit 10 German Culture, Customs, and Business Etiquette
1.Germany: Overview
2.German Cultural Orientations
3.German Business Practices and Etiquette
4.Tips: Observing Proper Table Manners
5.Exercises
6.A Mini Business Project
Unit 11 Russian Culture, Customs, and Business Etiquette
1.Russia: Overview
2.Russian Cultural Orientations
3.Russian Business Practices and Etiquette
4.Tips: Giving Gifts Appropriately
5.Exercises
6.A Mini Business Project
Unit 12 Australian Culture, Customs, and Business Etiquette
1.Australia: Overview
2.Australian Cultural Orientations
3.Australian Business Practices and Etiquette
4.Tips: Preparing Your Business Attire
5.Exercises
6.A Mini Business Project
Unit 13 New Zealand Culture, Customs, and Business Etiquette
1.New Zealand: Overview
2.New Zealand Cultural Orientations
3.New Zealand Business Practices and Etiquette
4.Tips: Gestures and Body Language
5.Exercises
6.A Mini Business Project
Unit 14 Brazilian Culture, Customs, and Business Etiquette
1.Brazil: Overview
2.Brazilian Cultural Orientations
3.Brazilian Business Practice and Etiquette
4.Tips: Giving Thanks and Making Apologies
5.Exercises
6.A Mini Business Project
Unit 15 South African Culture, Customs, and Business Etiquette
1.South Africa: Overview
2.South African Cultural Orientations
3.South African Business Practices and Etiquette
4.Tips: Exchanging Business Cards
5.Exercises
6.A Mini Bu