本册教材共有13个单元，文章选自英语主流财经媒体，涵盖了现代国际商务活动所涉及的主要领域，主题突出，具有很强的时代感与代表性；每单元内容由浅入深、循序渐进，开头特别设置了“主题导入”板块，根据每课文章内容的不同，或者对相关背景知识进行详尽的介绍，或者围绕该课课文中出现的专业词语，对该领域的专业知识进行重点解释；另有“课外阅读”板块，选取与该课文章内容有关的阅读材料，并配有难度适中的练习题，可使学习者对商务英语专业文章的深度解读能力有进一步的提升。
本套系列教材以培养双语商务精英及提升学习者中英双语互译能力为目标，选材力求专业、实用；既具有基础性，又具有可应用性；本教材的使用对象广泛，可供各大专院校商务英语专业的本科生以及英语翻译硕士（MTI）专业的研究生学习使用。

Unit 1 Marketing
Text A Macro Trend Analysis：A Framework for Assessing Market Attractiveness
Text B Walmart’S Midlife Crisis
Unit 2 E-Commerce
Text A What Matters Most in Internet Retailing
Text B How We Did it
Unit 3 Corporate Culture
Text A Managing Diversity in Corporations
Text B Culture and Corporation Culture
Unit 4 Advertising
Text A The Changing World of Advertising and Promotion
Text B What is Advertising
Unit 5 GlobaHzation
Text A Economic Globalization
Text B Building Your Company’s Capabilities through Global Expansion
Unit 6 Investme!nt
Text A The Nature of Foreign Direct Investment
Text B Japan’S Big Bang：Too Little.Too Late
Unit 7 Management
Text A Understanding the Functions and Roles of Management
Text B Why Toyota is Afraid of Being Number One
Unit 8 Insurance and Inflation
Text A Protecting Against Economic Loss
Text B The Business Cycle
Unit 9 Currency and Banking
Text A The Global Financial System
Text B A World of Cheap Money
Unit 10 Securities
Text A Stocks and Bonds
Text B Stock Market Strategies That Make a Difference
Unit 11 Business Laws
Tlext A Sales Law
Text B Laws Affecting Business Commerce and Organization
Unit 12 Multinational Companies
Text A The Multinational Enterprise
Text B Motivations to Go Abroad
Unit 13 Logistics
Text A A Big—picture View of Logistics
Text B Shipping Transportation
References