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内容推荐 《高级商务英语教程3》的课文均取材于国内外权威报纸杂志,体现了世界范围内商务活动日新月异的变化。本教材的编写目的是:在进一步提升高年级学生实际语言运用能力和国际商务领域中的跨语言、跨文化、跨学科的交际能力的同时,重点培养学生针对现实商务活动和话题的独立分析、解决问题的能力。 教材的各个环节实现了英语语言技能训练与商务专业知识学习的交叉与融合。本教材共12个单元,每个单元分为Preview Activities,Intensive Reading和Supplementary Reading三大部分。各单元内容分别涉及以下话题:网络零售、在线交易、数据滥用、全球商业、共享经济、中国众筹、全球能源、过度消费、可持续发展、食品与减肥、雇员与公司、金融危机与信贷紧缩。 本教材适合商务英语专业或英语专业(商务方向)大四学生使用,也可作为英语爱好者和从事国际商贸活动人士的参考教材。 目录 Unit 1 E-tailing Industry Part I Preview Activities Part II Intensive Reading Text A Retail vs. E-tail in America Part III Supplementary Reading Text B The World's Ailing Postal Services Unit 2 Online Business Part I Preview Activities Part II Intensive Reading Text A Happy Singles Day Part III Supplementary Reading Text B Pointers to the Future Unit 3 Data Abuse Part I Preview Activities Part II Intensive Reading Text A Why Tech Companies Abuse Our Data: Because We Let Them Part III Supplementary Reading Text B The Use of Genetic Screenings Unit 4 Going Global Part I Preview Activities Part II Intensive Reading Text A A Troubling Trajectory Part III Supplementary Reading Text B Companies Don't Go Global, People Do Unit 5 Sharing Economy Part I Preview Activities Part II Intensive Reading Text A Uber and Airbnb Are Not the Future of Capitalism Part III Supplementary Reading Text B Jet Fooled Unit 6 Crowdfunding in China Part I Preview Activities Part II Intensive Reading Text A Crowdfunding in China: Potentials and Challenges Part III Supplementary Reading Text B How To Find Angel Investors? Unit 7 The Global Energy System Part I Preview Activities Part II Intensive Reading Text A The Global Energy System Is Changing, and Customers Must Take Center Stage Part III Supplementary Reading Text B The Fourth Industrial Revolution: What It Means, How to Respond Unit 8 0verconsumption Part I Preview Activities Part II Intensive Reading Text A Buying Coffee Every Day Isn't Why You're in Debt Part III Supplementary Reading Text B Do Americans Spend Too Much on Luxuries? Unit 9 Sustainable Develooment Part I Preview Activities Part II Intensive Reading Text A Inventory and Control Part III Supplementary Reading Text B Food Security and Nutrition and Sustainable Agriculture Unit 10 Food and Fat-fiohters Part I Preview Activities Part II Intensive Reading Text A Food Firms and Fat-fighters Part III Supplementary Reading Text B Monsanto-Syngenta Would Be a Controversial Hybrid Unit 11 Employees and Companies Part I Preview Activities Part II Intensive Reading Text A Corporate Inequality Is the Defining Fact of Business Today Part III Supplementary Reading Text B Coming to an Office Near You Unit 12 Financial Bust and Credit Crunch Part I Preview Activities Part II Intensive Reading Text A The Credit Crunch--Saving the System Part III Supplementary Reading Text B Into the Land of the Unknown
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