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内容推荐 本教材基于多年教学实践经验,以长篇阅读为媒介,以拓展学生的思辨能力为手段,从中西对比角度讲授跨文化交际知识,旨在提升新时代大学生的跨文化交际意识与能力。 本书共分8个单元,每单元包含3个阅读版块。第1~2单元介绍跨文化交际的相关理论和概念;第3~6单元从中西对比角度展示价值观、语言交际、非语言交际、商务跨文化交际等内容;第7~8单元阐述中国传统文化的核心内容和现代形象的传播。内容的编排既能改善学生缺乏跨文化交际理论基础的现状,又能帮助学生切实实现跨文化交际的双向交流。 每单元的3个阅读版块由精读、泛读和学术阅读构成。阅读练习题涵盖阐述、分析、评价、推理等一系列思辨技能训练,使学生通过全方位的阅读训练构建跨文化交际知识与能力。 目录 Unit 1 Culture and Communication Part One Intensive Reading: Intercultural Awareness and Communication Part Two Extensive Reading. An Introduction to Intercultural Communication Part Three Academic Reading: A Review on Intercultural Communication Unit 2 Intercultural Adaptation Part One Intensive Reading: Studying Abroad and Culture Shock Part Two Extensive Reading: Culture Shock: Adjustment to New Cultural Environments Part Three Academic Reading: Becoming More Intercultural Unit 3 The Basic Value behind Culture Part One Intensive Reading: Language Mirrors Values Part Two Extensive Reading: The Fundamental Spirit of Chinese Culture Part Three Academic Reading: Interpersonal Relationship and Intercultural Communication: East and West Unit 4 Verbal Communication Part One Intensive Reading: Different Connotations of Words Part Two Extensive Reading: A Tentative Comparison of First Naming between Chinese and American English Part Three Academic Reading: Politeness in Correspondence Discourse--A Contrastive Study Unit 5 Nonverbal Communication Part One Intensive Reading: Nonverbal Communication Part Two Extensive Reading: Culture and Politeness Part Three Academic Reading: Perspective on Nonverbal Intercultural Communication Unit 6 Intercultural Business Communication Part One Intensive Reading: Intercultural Design of Advertising and Trademark Part Two Extensive Reading: Cultural Influences on Context: The Business Setting Part Three Academic Reading: Cross-Cultural Influence on Management of Multinational Corporations Unit 7 The Wisdom of China Part One Intensive Reading: Chinese Wisdom and Belief Part Two Extensive Reading: Chinese Classical Literature Part Three Academic Reading: Economic Prosperity and Sustainability in China: Seeking Wisdom from Confucianism and Taoism Unit 8 The Image of China Part One Intensive Reading: A New Era in Cultural Diplomacy: Promoting the Image of China's "Belt and Road" Initiative in Asia Part Two Extensive Reading: The Creativity and Exchange Part Three Academic Reading: The Chinese Dream Keys
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