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内容推荐 本书是“新世纪大学应用英语”系列中的应用文写作教材,旨在系统地培养大学生英语应用文写作的基本能力。 本教材章节的安排由浅入深,由简至繁,循序渐进,并配有大量的实例。每一单元开头都以名师哲人等的“智慧言语”为前导,以激发灵感、思考和学习热情。紧随其后的是“热身练习”,以把心态调至最佳境界,然后进入主课内容。主课之后是“操练温习”,以趁热打铁,巩固和扩展学习所得。另外,每一单元还配有“常用词汇和表达方式”,以利于学生有重点和选择地汲取语言营养,提高实用英语的表达能力。本书还就实用英语写作的语言风格等分若干次讲解示范,以充实教学内容。 目录 Warming Up Unit 1 Introduction Unit 2 Invitation and Thank-You Card Unit 3 Certificate Unit 4 Event Program Unit 5 Business Letter (Ⅰ):Formats and Characteristics Unit 6 Business Letter (Ⅱ):Specific Purposes and Occasions Unit 7 Memo Unit 8 Professional Email Unit 9 Executive Summary Unit 10 Application Letter Unit 11 Curriculum Vitae or Resume Unit 12 Press Release Unit 13 Public Notice Unit 14 Business Advertisement Unit 15 Invoice, Bill of Sale and Promissory Note Unit 16 Contract and Agreement Unit 17 Power of Attorney Appendix Tips for the Winning Style 1.Use the Active Voice 2.Use Strong Verbs 3.Use Positive Words 4.Cut Wordiness and Redundancy 5.Avoid Trite Expressions and Cliches 6.Avoid Offensive Expressions 7.Use Parallel Structure 8.Vary Sentence Length and Structure
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