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书名 商务英语听力 4
分类
作者 王文捷,苏琦 编
出版社 重庆大学出版社
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简介
目录
Unit 1 Recruitment
Part Ⅰ Warning-up
Part Ⅱ Skill Building
Part Ⅲ Focus on .Listening
Task 1 How Companies Recruit?
Task 2 Employment Opportunities for Graduates
Task3 The 7 C's
Part Ⅳ Research After Class
Evaluation Test
Unit 2 Staff Training and Development
Part Ⅰ Warning-up
Part Ⅱ Skill Building
Part Ⅲ Focus on Listening
Task 1 Job Orientation
Task 2 Partnership and Team Building
Task 3 Time to Move On?
Part Ⅳ Research After Class
Evaluation Test
Unit 3 Customer Satisfaction
Part Ⅰ Warming-up
Part Ⅱ Skill Building
Part Ⅲ Focus on Listening
Task 1 How to Satisfy a Customer
Task 2 Customer Satisfaction Is Public Relations
Task 3 Satisfaction Service Delivery
Part Ⅳ Research After Class
Evaluation Test
Unit 4 E-business and Privacy Protection
Part Ⅰ Warming-up
Part Ⅱ Skill Building
Part Ⅲ Focus on Listening
Task 1 The Development of E-business
Task 2 Data Protection and Online Privacy
Task 3 The Difference Between Amazon and Alibaba's Business Models
Part Ⅳ Research After Class
Evaluation Test
Unit 5 Research and Development
Part Ⅰ Warming-up
Part Ⅱ Skill Building
Part Ⅲ Focus on Listening
Task 1 What Is Research and Development (R&D) in Business Field?
Task 2 Speed in New Product Development--A Personal Experience
Task 3 Research and Development (R&D) Expenses
Part Ⅳ Research After Class
Evaluation Test
Unit 6 0utsourcing and Offshoring
Part Ⅰ Warming-up
Part Ⅱ Skill Building
Part Ⅲ Focus on Listening
Task 1 Outsourcing: Pros and Cons
Task 2 Offshoring: Is It a Win-win Game?
Task 3 Outsourcing from Cradle to Grave
Part Ⅳ Research After Class
Evaluation Test
Unit 7 Mergers and Acquisitions (M&A)
Part Ⅰ Warming-up
Part Ⅱ Skill Building
Part Ⅲ Focus on Listening
Task 1 Introduction to Mergers and Acquisitions
Task 2 What Lenovo Can Teach Us About Making Takeovers Work?
Task 3 China's M&A Challenge
Part Ⅳ Research After Class
Evaluation Test
Unit 8 Intellectual Property Rights
Part Ⅰ Warming-up
Part Ⅱ Skill Building
Part Ⅲ Focus on Listening
Task 1 World Intellectual Property Day
Task 2 Patent Filings in the UK
Task 3 Intellectual Property Innovation with Thomson Reuters
Part Ⅳ Research After Class
Evaluation Test
Unit 9 Corporate Culture and Ethics
Part Ⅰ Warming-up
Part Ⅱ Skill Building
Part Ⅲ Focus on Listening
Task 1 What Makes a Business Culture?
Task 2 Ethical Dilemmas in Business Today
Task 3 Write a Great Mission Statement
Part Ⅳ Research After Class
Evaluation Test
Unit 10 Cross-cultural Differences
Part Ⅰ Warming-up
Part Ⅱ Skill Building
Part Ⅲ Focus on Listening
Task 1 Problems Caused by Cultural Differences
Task 2 Cross-cultural Communication and Different Cultural Dimensions
Task 3 Conforming with Cultural Differences in Business
Part Ⅳ Research After Class
Evaluation Test
Unit 11 Global Economic Prospects
Part Ⅰ Warming-up
Part Ⅱ Skill Building
Part Ⅲ Focus on Listening
Task 1 Global B2C E-commerce Report 2016
Task 2 What Is an Emerging Market Economy?
Task 3 The Global Electronic Stock Market
Part Ⅳ Research After Class
Evaluation Test
Unit 12 Review
Part Ⅰ Conversation Listening
Part Ⅱ Passage Listening
Part Ⅲ Dictation
内容推荐
《商务英语听力4》全书共12个单元。前11个单元围绕主题进行听力训练,每个单元设计热身活动、基础技能训练、主题听力训练、课后拓展及诊断式测验5个环节;2单元为总复习测试单元,旨在对学生听力技能进行综合考査。本册作为听力综合实践篇,话题主要集中在商务文化知识领域,选材契合商务活动真实场景,篇章更有深度。练习设计注重对学生思维能力和跨文化交际能力的培养,引导学生融合语言技能和商务技能,题目更具有挑战性。
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