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内容推荐 本书从战略演进的靠前视角对靠前外战略规划与管理的相关理论及分析技术进行了审阅、归纳、演绎及思考,共计10章,涉及以下内容:战略规划和管理的关系界定、战略规划的误解及存在的陷阱;战略规划与管理的理论体系;战略规划环境的竞争挑战、规则冲突、参与者一致性;传统经典战略规划与管理的理论和技术、当代主流战略规划思想、一般性分析技术与不错分析技术、战略规划与管理的新兴流派、组织支持系统的建构、战略管理的形成。该书内容覆盖全面,系统、通俗地呈现了战略管理理论、战略联盟、环境审计和战略选择技术等方面的研究发展,对学生把握战略规划与管理的发展方向,培养运用相关分析问题的综合能力有积极作用。 作者简介 蔡莉,Ph.D.,professor,graduate supervisor,Department of Business Administration,School of Management,Jiangsu University.In recent years,her focus is on the courses taught in English fordifferent levels of students offering Ph.D.candidates,masters and bachelors.The courses include“Strategic Planning and Management”“Competitive Strategy and Technology”“Management Research Methodology”Selected Reading of Management Classics”.She won a provin teaching achievement award and has already published one English textbook and more than 40 academic papers;presided over different projects,concluded the National So Science Foundation of China,and four projects at provin and ministerial levels(this includes one of Jiangsu provin colleges and universities’full English excellent curriculum construction)。and has participated in many projects at the provin,municipal and horizontal levels. 目录 《战略规划与管理:演化思想与主导技术:英文》目录参见目录图 |