本书着眼于研究“云消费”时代消费的变化、商业环境的变化、零售行业与企业的变化，以及消费对零售变革的推动作用等，论述了“云消费”时代的主流消费模式和交易模式，探讨了传统零售业、城市生活服务业的变革与发展方向。
本书对“云消费”时代背景下，线上线下企业的战略变革具有较高的指导和借鉴价值。

Chapter One Business Enters the Era of "Cloud Consumption"
1 What is the "cloud consumption"?
2 Three basic characteristics of the "cloud consumption".
3 The era of"cloud consumption" is an era of all-industry revolution
Chapter Two The Era of Cloud Consumption Brings A New Retail Revolution
1 The new retail revolution in the era of cloud consumption
2 E-commerce, cloud computing, and big data applications create the foundation for the era of cloud consumption
3 The retail industry faces three revolutionary changes in the era of cloud consumption
Chapter Three The Mainstream Consumption Patterns in the Era of Cloud Consumption
1 Looking at lifestyle changes on changes in consumption behavior
2 The mainstream consumption pattern in the era of cloud consumption---experiencing, personalization, community and real-time
Chapter Four Fundamental Changes in the Transaction Patterns in the Era of Cloud Consumption
1 Changes in transaction patterns in different stages of economic development
2 The P2P mode in the era of cloud consumption
3 The growth of small and micro enterprises in the era of cloud consumption
Chapter Five The Change of Traditional Retail Industry in the Era of Cloud Consumption
1 Crisis and challenges
2 Retailers' reponse to the crisis
3 Problems and countermeasures-the way out for retailers
Chapter Six The Development Direction of the Retail Industry in the Era of Cloud Consumption
1 Innovation in personalized business
2 Shift from commodity operation to lifestyle operation
3 Shifting from a seller to a member of the consumer club
4 Transforming from an integrated supply chain to an integrated demand chain
5 The "cloud integration" of resources improves development speed
6 Tansforming from a large enterprise to a light one
Chapter Seven The Reform and Exploration of the Supermarket Industry in the Age of Cloud Consumption
1 The supermarket industry is facing a series of changes
2 Key areas of supermarket industry development
Chapter Eight Reconstruction of Urban Life Service Industry in the Age of Cloud Consumption
1 The challenge for the traditional urban life service industry in the era of cloud consumption
2 Zero Distance and Cloud Service The Development Direction of Urban Life Service Industry in the Age of Cloud Consumption
3 Innovation and exploration of urban life service industry
4 Advice on implementation
Afterword