跨文化商务沟通是一门研究文化与商务关系的学科。刘琴、王丽峰主编的《跨文化商务沟通》以文化整合为核心，旨在处理和化解在跨文化商务语境中因文化差异而产生的不同文化背景沟通者之间的矛盾。本书共分为8章：第一章介绍文化、沟通、商务沟通和跨文化沟通的定义；第二章着重介绍文化价值观的研究成果；第三章归纳总结言语交际在不同文化中的体现；第四章对比分析非言语交际在不同文化中的体现；第五章介绍书面沟通；第六章探讨了在跨文化商务沟通中应该注意的礼仪；第七章具体分析了影响跨文化商务谈判的因素，以及跨文化商务谈判的步骤及策略等；第八章分析了影响跨文化商务沟通的因素，并介绍了成功的跨文化商务沟通的方式。

刘琴、王丽峰主编的《跨文化商务沟通》旨在以案例分析为引导，以商务理论知识为基础，让学习者学习丰富的商务知识，培养学习者的跨文化沟通能力。本书共分为8章：文化与跨文化沟通；文化类型；言语交际；非言语交际；书面沟通；商务礼仪；跨文化商务谈判；如何处理跨文化商务沟通中的冲突。

本书适用于商务英语专业的学生，还可作为从事国际商务工作人员的重要参考资料。

Chapter One Culture and Intercultural Communication

 I.Culture

1.1 The Definition of Culture

1.2 The Characteristics of Culture

 II.Communication

2.1 The Definition of Communication

2.2 The Communication Process

 III.Business Communication

3.1 The Definition of Business Communication

3.2 The Structure of Business Communication

 IV.Intercultural Communication

Chapter Two Cultural Patterns

 I.Hall's Highcontext and Lowcontext Orientations

 II.Kluckhohn and Strodtbeck's Value Orientations

2.1 Human Nature

2.2 Humankind and Nature

2.3 Sense of Time

2.4 Activity

2.5 Social Relationship

 III.Hofstede's Cultural Dimensions

3.1 Individualism versus Collectivism

3.2 Uncertainty Avoidance

3.3 Power Distance

3.4 Masculinity versus Femininity

3.5 Longterm versus Shortterm Time Orientation

Chapter Three Verbal Communication

 I.Understanding Language

 II.The Relationship between Language and Culture

2.1 The Influence of Culture on Language

2.2 The Influence of Language on Culture

 III.Meanings of Words

3.1 Defining Denotational Meaning and Connotational Meaning

3.2 Culturally Loaded Words

 IV.Discourse Patterns and Thought Patterns

4.1 Parataxis V.S.Hypotaxis

4.2 Subjective V.S.Objective

4.3 Deductive V.S.Inductive

4.4 Linear V.S.Nonlinear

Chapter Four Nonverbal Communication

 I.The Definition of Nonverbal Communication

 II.Nonverbal Communication and Culture

 III.Functions of Nonverbal Communication

 IV.Elements of Nonverbal Communication

4.1 Kinesics

4.2 Proxemics

4.3 Chronemics

4.4 Paralanguage

4.5 Silence

4.6 Clothing

Chapter Five Written Communication

 I.Four Keys to Effective Writing

1.1 Identifying Your Audience

1.2 Establishing Your Purpose

1.3 Formulating Your Message

1.4 Selecting Your Tone

 II.Practical Writing

2.1 How to Write a Letter?

2.2 How to Apply for an Ideal Job?

2.3 How to Write a Report?

2.4 How to Write a Memo?

Chapter Six Intercultural Business Etiquette and Protocol

 I.The Importance of Appropriate Etiquette and Protocol

 II.Cultural Difference in Business Etiquette and Protocol

2.1 Initial Business Relationships

2.2 Social Entertainment

2.3 Giftgiving Etiquette

2.4 Conversation Taboos

Chapter Seven Intercultural Business Negotiation

 I.Understanding Negotiation

1.1 The Definition of Negotiation

1.2 Intercultural Negotiation Variables

 II.Intercultural Negotiation Process

2.1 Prenegotiation Stage

2.2 Facetoface Negotiation

2.3 Postnegotiation

 III.Crosscultural Negotiations (Different Negotiation Styles)

3.1 Chinese Styles of Negotiation

3.2 U.S.Approaches to Negotiation

3.3 Japanese Styles of Negotiation

 IV.Intercultural Negotiation Strategies

Chapter Eight Managing Intercultural Conflicts

 I.The Problems in Intercultural Communication

1.1 The Complexity in Intercultural Communication

1.2 The Conflicts in Intercultural Business Communication

 II.The Steps Eliminating Intercultural Business Communication Barriers

References