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| 书名 | 商务英语函电(第2版普通高等教育十一五国家级规划教材) |
| 分类 | 教育考试-外语学习-英语 |
| 作者 | 王维平//王黎明 |
| 出版社 | 机械工业出版社 |
| 下载 |  |
| 简介 | 编辑推荐 《商务英语函电(第2版普通高等教育十一五国家级规划教材)》为普通高等教育“十一五”国家级规划教材，第1版自2007年8月出版以来，受到广大读者的欢迎，经过7次印刷，出版几万册，被国内十几所高职院校选为教学用书，还被一些学校作为单证员和外销员考试的指定培训用书。 为了适应高等职业教育教学特点及时代发展的新要求，教材编写组成员在走访多家外贸企业，听取企业专家意见，结合在校及毕业学生的反馈，以及多年教学经验的基础上，修订了此教材。 本教材由王维平、王黎明任主编，蒋轶阳、徐瑾任副主编，邱素芬任主审；方宁、潘颖华、徐秋萍、伍聂、钱律伟、李宏磊、王可飞参与编写并制作PPT课件；王黎明、蒋轶阳、徐瑾进行校稿；王维平对全书作了最后定稿。 内容推荐 《商务英语函电(第2版普通高等教育十一五国家级规划教材)》是普通高等教育“十一五”国家级规划教材，是省级精品课程“外贸英语函电”的配套教材，是根据高等职业教育“强化技能，贴近岗位”的特点和要求，在第1版基础上修订而成的。本书内容涵盖商务书信基础知识以及建立业务关系、商务谈判、订立合同、付款方式、包装、保险、装运、投诉和索赔等外贸业务流程。每章涉及一个外贸行业，遵循了“应用性原则”，突出了外贸信函技能的训练。每章包括学习目标、背景知识、案例分析(常用短语和典型例句、样信)、小技巧、补充阅读、常犯错误、生词表、行业词汇、信函注释及练习等10个部分。 《商务英语函电(第2版普通高等教育十一五国家级规划教材)》可作为高等职业院校商务英语、国际贸易等相关专业的教材，也可作为在职人员的培训用书，还可作为成人高校学生的自学用书。 本教材由王维平、王黎明任主编，蒋轶阳、徐瑾任副主编，邱素芬任主审；方宁、潘颖华、徐秋萍、伍聂、钱律伟、李宏磊、王可飞参与编写并制作PPT课件；王黎明、蒋轶阳、徐瑾进行校稿；王维平对全书作了最后定稿。 目录 第2版前言 Chapter 1 Fundamentals of Business Communication 1．1 Letter 1．2 Fax 1．3 E—mail 1．4 Other Commonly Used Methods of Communication Additional Reading Common Errors Made by Students Vocabulary Supplementary Vocabulary for Garments Exercises Chapter 2 Establishing Business Relations Case Study Additional Reading Common Errors Made by Students Vocabulary Supplementary Vocabulary for Toys Notes to Text Exercises Chapter 3 Business Negotiation Part 1 Enquiries and Replies Part 2 0ffers Part 3 Counter Ofiers and Re．counter Offers Part 4 Acceptance Additional Reading Common Errors Made by Students Vocabulary Supplementary Vocabulary for Arts&Crafts Notes to Text Exercises Chapter 4 Signing a Contract Case Study Additional Reading Common Errors Made by Students Vocabulary Supplementary Vocabulary for Electrical Appliances Notes to llext Exercises． Chapter 5 Terms of Payment Part 1 Payment Part 2 Urging Establishment of L／C Part 3 L／C Amendment and Extension Additional Reading Common Errors Made by Students Vocabulary Supplementary Vocabulary for Mechanic Products Notes to Tbxt Exercises Chapter 6 Packing Case Study Additional Reading Common Errors Made by Students Vocabulary Supplementary Vocabulary for Electronics Notes to Text Exercises Chapter 7 Insurance Case Study Additional Reading Common Errors Made by Students Vocabulary Supplementary Vocabulary for Lights Notes to Text Exercises Chapter 8 Shipment Case Study Additional Reading Common Errors Made by Students Vocabulary Supplementary Vocabulary for Mould Products Notes to Text Exercises Chapter 9 Complaints and Claims Case Study Additional Reading Common Errors Made by Students Vocabulary Supplementary Vocabulary for Chemical Products Notes to Text Exercises 附录 附录A Frequently Used Country and Area Codes 附录B Commonly Used Telex Abbreviations 附录C Expressions Commonly Used in Telex 参考文献 |
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