与仅注重阅读和专业词汇的传统专业英语教材不同,奥布莱恩编著的《成功商务职场英语(学生用书)》将专业知识融入真实的职场情景中,旨在培养职场英语交际能力,使大学生在未来的英语职场中能脱颖而出。本教程以商务专业的话题为主线进行编写,适合商务专业学生或职场人士学习使用。
本教程由5个单元组成,每单元6课,各单元围绕一个主题展开,每个单元后有一个Team Project。所选内容为真实职场环境中的交际话题,可以激发学生的学习兴趣,提高学习积极性。训练形式多样化,旨在培养听、说、读、写技能,促使学生掌握职场环境中的种种英语交际能力。书后为每个单元配备了附加活动、阅读材料、写作材料、复习题和单元测试,丰富了学习内容。此外,还提供了语法要点、专业词汇表,方便学生查阅。
本教程配有教师用书。
奥布莱恩编著的《成功商务职场英语(学生用书)》有别于仅注重阅读和专业词汇的传统专业英语教材,《成功商务职场英语(学生用书)》将专业知识融入真实的职场情景中,从而全面训练学生的听、说、读、写技能,提升其职场英语交际能力。选材均围绕商务职场中的核心话题,包括求职、销售、市场、财务管理和当前全球商业领域中广泛关注的问题。
提供MP3下载,并配有教师用书。
To the Student
Unit 1 Making your way
Lesson 1 Time to make a decision
Lesson 2 Following through
Lesson 3 Filling out forms
Lesson 4 Preparing your resume
Lesson 5 Sending it all off
Lesson 6 Finally, it's time for the interview
Team Project 1
Unit 2 Selling is what It's all about
Lesson 1 Have you got what it takes?
Lesson 2 How do you do it?
Lesson 3 Sales have increased by 20%
Lesson 4 Dealing with the customer
Lesson 5 Dealing with complaints
Lesson 6 Buying and selling on the Internet
Team Project 2
Unit 3 Marketing the product
Lesson 1 Telling the world about your product
Lesson 2 Brands
Lesson 3 Finding out what appeals to the consumer
Lesson 4 You, too, can do it-having a plan
Lesson 5 Getting together and understanding it all
Lesson 6 If you can make it, they can fake it
Team Project 3
Unit 4 Financial matters
Lesson 1 Keeping a record of personal expenses
Lesson 2 Starting out
Lesson 3 Managing expenses
Lesson 4 Economic issues
Lesson 5 Investments
Lesson 6 Changes in the way we do things
Team Project 4
Unit 5 Global concerns
Lesson 1 Cultural issues
Lesson 2 Corporate culture
Lesson 3 Workplace changes
Lesson 4 The other side of modern business
Lesson 5 Global concerns in the business world
Lesson 6 Ethical trading
Team Project 5
Unit Reviews
Additional Activities
Reading Resources
Writing Resources
Unit Tests
Orammar Pesourca
Olossary