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书名 成功商务职场英语(学生用书)/大学英语拓展课程系列
分类 教育考试-外语学习-英语
作者 奥布莱恩
出版社 上海外语教育出版社
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简介
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与仅注重阅读和专业词汇的传统专业英语教材不同,奥布莱恩编著的《成功商务职场英语(学生用书)》将专业知识融入真实的职场情景中,旨在培养职场英语交际能力,使大学生在未来的英语职场中能脱颖而出。本教程以商务专业的话题为主线进行编写,适合商务专业学生或职场人士学习使用。

本教程由5个单元组成,每单元6课,各单元围绕一个主题展开,每个单元后有一个Team Project。所选内容为真实职场环境中的交际话题,可以激发学生的学习兴趣,提高学习积极性。训练形式多样化,旨在培养听、说、读、写技能,促使学生掌握职场环境中的种种英语交际能力。书后为每个单元配备了附加活动、阅读材料、写作材料、复习题和单元测试,丰富了学习内容。此外,还提供了语法要点、专业词汇表,方便学生查阅。

本教程配有教师用书。

内容推荐

  奥布莱恩编著的《成功商务职场英语(学生用书)》有别于仅注重阅读和专业词汇的传统专业英语教材,《成功商务职场英语(学生用书)》将专业知识融入真实的职场情景中,从而全面训练学生的听、说、读、写技能,提升其职场英语交际能力。选材均围绕商务职场中的核心话题,包括求职、销售、市场、财务管理和当前全球商业领域中广泛关注的问题。

提供MP3下载,并配有教师用书。

目录

To the Student

Unit 1 Making your way

 Lesson 1 Time to make a decision

 Lesson 2 Following through

 Lesson 3 Filling out forms

 Lesson 4 Preparing your resume

 Lesson 5 Sending it all off

 Lesson 6 Finally, it's time for the interview

 Team Project 1

Unit 2 Selling is what It's all about

 Lesson 1 Have you got what it takes?

 Lesson 2 How do you do it?

 Lesson 3 Sales have increased by 20%

 Lesson 4 Dealing with the customer

 Lesson 5 Dealing with complaints

 Lesson 6 Buying and selling on the Internet

 Team Project 2

Unit 3 Marketing the product

 Lesson 1 Telling the world about your product

 Lesson 2 Brands

 Lesson 3 Finding out what appeals to the consumer

 Lesson 4 You, too, can do it-having a plan

 Lesson 5 Getting together and understanding it all

 Lesson 6 If you can make it, they can fake it

 Team Project 3

Unit 4 Financial matters

 Lesson 1 Keeping a record of personal expenses

 Lesson 2 Starting out

 Lesson 3 Managing expenses

 Lesson 4 Economic issues

 Lesson 5 Investments

 Lesson 6 Changes in the way we do things

 Team Project 4

Unit 5 Global concerns

 Lesson 1 Cultural issues

 Lesson 2 Corporate culture

 Lesson 3 Workplace changes

 Lesson 4 The other side of modern business

 Lesson 5 Global concerns in the business world

 Lesson 6 Ethical trading

 Team Project 5

Unit Reviews

Additional Activities

Reading Resources

Writing Resources

Unit Tests

Orammar Pesourca

Olossary

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