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| 书名 | 管理行业英语(附光盘21世纪应用型本科教育行业英语系列教材) |
| 分类 | 教育考试-外语学习-英语 |
| 作者 | 黎晴//龙游宇 |
| 出版社 | 暨南大学出版社 |
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| 简介 | 编辑推荐 黎晴和龙游宇主编的《机电行业英语》由八个单元组成，每个单元包括五个部分，即单元目标（Unit Objectives）、听与说（Let's Listen and Talk）、读与写（Let's Read and Write）、职场项目（Workplace Projeet）和职业沙龙（Career Salon）。书后附有练习答案、参考译文、听力会话和短文的文字材料及光盘。 本书以管理行业为背景，涉及的题材有社会经济主体、外贸企业、制造企业、企业构成、企业文化、国际经济合作、国际市场、世界经济形势与发展和行业人物等。 目录 前言 Unit1 SocioeconomicAgent Listening Situation 1 Interviewing for a job as a sales representative Situation 2 Preparing for a good job interview Speaking Situation 3 Asking about a job opening Situation 4 Attending a job interview Reading Passage 1 How Does Fiscal Policy Work? Passage 2 Internet Businesses: Another Digital Gold Rush Writing A Resume Unit2 Foreign Trade Enterprise Listening Situation 1 Introducing a job Situation 2 Describing a job of an international trade specialist Speaking Situation 3 Discussing a business plan Situation 4 Talking about the details of a sole agency agreement Reading Passage 1 Sales/Purchase Contract Passage 2 New Insight into Trends of Chinese Footwear Industry Writing A Letter of Job Application Unit3 Manufacturing Enterprise Listening Situation 1 Meeting a foreign guest at the airport Situation 2 Making a welcoming speech Speaking Situation 3 Arranging the hotel Situation 4 Receiving a foreign guest at a dinner party Reading Passage 1 Markets and Marketing Passage 2 Automotive Industry in the People's Republic of China Writing Sample 1 A Letter of Enquiry Sample 2 A Letter of Reply Unit4 Corporate Structure Listening Situation 1 Introducing a company Situation 2 Creating a company profile Speaking Situation 3 Making an appointment with client for lunch Situation 4 Making an appointment with client for business Reading Passage 1 Corporate Governance Passage 2 Chief Executive Officer Writing Sample 1 A Letter of Order Sample 2 Acknowledgement Unit5 Corporate Culture Listening Situation 1 Showing a customer around a toy show Situation 2 Creating a business video--a virtual company tour Speaking Situation 3 Showing the customer around the factory Situation 4 Asking for more information Reading Passage 1 Fortune 500 Passage 2 Women CEOs Writing Sample 1 Complaint Letter Sample 2 Reply to a Complaint Letter Unit6 International Economic Cooperation Listening Situation 1 Introducing new products to a potential client Situation 2 Getting better prepared for product introduction Speaking Situation 3 Talking about joint venture with a foreign partner Situation 4 Discussing cooperation with a foreign partner Reading Passage 1 Foreign Direct Investment Passage 2 Driving Low Carbon Business Writing Memo Unit7 International Market Listening Situation 1 Talking about marketing strategies for a new product Situation 2 Planning a specific procurement process Speaking Situation 3 Asking for a 25% discount Situation 4 Negotiating prices with a supplier Reading Passage 1 Commodity Markets Passage 2 7 Ps of Services Marketing Writing Workshop Agenda Unit8 The Situation and Development of the World Economy Listening Situation I Holding a dinner party for a client Situation 2 Making an appreciative speech Speaking Situation 3 Picking up a client at the hotel Situation 4 Seeing off the client at the airport Reading Passage 1 The World Economy: Pulling Apart Passage 2 The World Economic Outlook Writing An Abstract for a Thesis 参考答案 Glossary |
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