郑晓泉主编的《跨文化交际（第2版）》在内容上，针对高职高专教育人才培养目标、知识结构和能力要求，充分体现理论知识够用为度，着重培养学生跨文化交际技能的目的。第一章以基本知识和理论为主，介绍文化、交际、跨文化交际的定义、概念，阐述交际与文化的关系、文化价值观对跨文化交际的影响。第二、第三、第四、第五、第六章通过对跨文化交际案例的分析，向学生展示文化差异在跨文化交际中的种种表现，以及在特定的国际商务语境中的文化差异。适合于高职高专英语教师、高职高专英语专业学生，以及英语翻译、导游和英语爱好者。

CHAPTER 1 Understanding Culture and Intercultural Communication

 1.1 Understanding Culture

 1.2 Understanding Intercultural Communication

 Exercises

CHAPTER 2 Cultural Differences in Daily Interactivities

 2.1 Greeting

 2.2 Addressing

 2.3 Visiting

 2.4 Gift-giving

 Exercises

CHAPTER 3 Cultural Differences in Social Value

 3.1 Politeness

 3.2 Friendship

 3.3 Family Relationship

 3.4 Education

 Exercises

CHAPTER 4 Cultural Differences in Connotative Meanings

 4.1 Color

 4.2 Number

 4.3 Associative Target

 4.4 Taboo

 Exercises

CHAPTER 5 Cultural Differences in Nonverbal Communication

 5.1 Nonverbal Communication

 5.2 Body Language

 5.3 Paralanguage

 5.4 Object Language

 5.5 Environmental Language

 Exercises

CHAPTER 6 Intercultural Communication in Business Situation

 6.1 Intercultural Business Writing

 6.2 Intercultural Business Negotiation

 6.3 Intercultural Business Protocol

 6.4 Intercultural Design of Advertising and Trademark

 6.5 Intercultural Marketing Communication

 6.6 Intercultural Corporate Culture

 Exercises

References