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书名 新编剑桥商务英语口试必备手册(中高级修订版剑桥商务英语应试辅导用书)
分类 教育考试-外语学习-英语
作者 陈小慰
出版社 经济科学出版社
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简介
编辑推荐

剑桥商务英语证书考试分读、写、听、说四个方面进行。其中,口语一直是中国学生的薄弱环节。针对渴望获得剑桥商务英语证书、说好商务英语的学习者,我们在分析、参考历年试题和有关辅导用书的基础上,根据2002年改型后的实际口试样式和题型,针对多年来我们所接触的考生在实际口试过程中表现出来的弱点,于2005年编写出版全书共分公司运作与管理、人力资源管理、市场营销、商务旅行、企业公关、公司发展、商务电子化与新型工作方式以及商务会议八大单元,每个单元从不同视角又分若干专题,专题下再根据实际口试结构给出具体问题和参考回答;针对中国考生的学习特点,本书每一专题分词语准备、相关背景知识、相关背景阅读及口试样例四个部分编写。全书以考生为本,充分考虑他们的需求,除背景阅读部分的文章提供参考汉语译文外,各口试题目也都给出汉语译文,以帮助考生更好地解读原文信息,加深对BEC口试题目内容的了解,使回答更具有针对性。

目录

BEC Vantage 口试简介

Unit One Company Operation and Management

 1.1 Teamwork

 1.2 Internal Communications

 1.3 Reducing Production Cost

 1.4 Reducing Overheads

 1.5 Hgw to Deal with a Heavy Workload

 1.6 Work Environment

 1.7 Logistics

 1.8 Business Ethics

Unit Two Human Resources Management

 2.1 Recruiting & Selecting

 2.2 Employee Training

 2.3 Career Development

 2.4 Promotion

 2.5 Staff Motivation

 2.6 Staff Turnover

 2.7 Appraising and Improving Performance

 2.8 Pay and Benefits

 2.9 Labor Relations

 2.10 Work Place Safety and Health

 2.11 Time Management

 2.12 Managing Stress

 3.1 Product Development and Price Setting

 3.2 Product Promotion

 3.3 Advertising

 3.4 Publicity

 3.5 Packaging

 3.6 Branding

 3.7 Customer Service

 3.8 Keeping Customers

 3.9 Distribution

Unit Four Business Travel

 4.1 Travel and Transport

 4.2 Travel and Accommodation

 4.3 Domestic Travel

 4.4 Travelling Abroad

Unit Five Public Relations and Corporate Hospitality

 5.1 Corporate Culture

 5.2 Company Image

 5.3 Corporate Gifting

 5.4 Corporate Sponsorship

 5.5 Dress Code

 5.6 Entertaining Business Clients

Unit Six Company Development

 6.1 Site Location and Relocation

 6.2 Going Global

 6.3 Mergers and Acquisitions and Franchise

 6.4 Meeting Competition

Unit Seven Going Digital and New Patterns of Work

 7.1 E-Business

 7.2 Setting up Company Website

 7.3 Internet Marketing

 7.4 Flexible Patterns of Work

Unit Eight Business Meetings and Conferences

 8.1 Staging a Meeting/Conference

 8.2 Attending a Meeting/Conference

 8.3 Giving a Presentation

 8.4 Trade Fairs and Exhibitions

附录一 BEC Vantage Practice Tests

附录二 BEC Higher 口试简介

附录三 BEC Higher Practice Tests

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