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书名 商务英语阅读(全国教学型本科院校商务英语系列规划教材)
分类 教育考试-外语学习-英语
作者 董晓波
出版社 对外经济贸易大学出版社
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简介
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董晓波主编的《商务英语阅读》的编写设计以学习者的需求为出发点,重在培养学习者的语言应用能力。其宗旨是:用英语传授国际经济贸易、金融和商务方面的基础理论和基础知识,对学生进行全面的、严格的商务基础理论教育以及英语语言技能的培训,使学生既掌握商务经济贸易知识,又能用英语进行商务工作,阅读有关商务信息和资料。全书共十五章,涵盖了国际贸易、国际财务、国际投资、国际营销、电子商务、证券和保险、第三产业、经济全球化、跨国公司、人力资源、企业文化、广告宣传等众多的商务领域。本书的选材力求做到广泛而精要,宏、微观领域并重,能够反映世界经济和贸易发展的主流和大趋势。内容具有时代性、知识性和趣味性。

目录

Unit 1 International Trade 国际贸易

Text A Don't Fence Me Out!

Text B Bush Administration Seeks to Lower Trade Barriers with Latin America

Supplementary Reading Free Trade or Fair Trade

Unit 2 International Finance 国际金融

Tlext A The Stock Market

Text B Banking

Supplementary Reading Foreign Exchange

Unit 3 International Investment and Credit国际投资与信贷

Text A Environment,Trade,and Investment

Text B The Benefits of Foreign Direct Investment to Host Countries

Supplementary Reading How tO Launch a Business Abroad

Unit 4 International Marketing国际营销

Text A Chasing King Apple

Text B Geely Buys Volvo

Supplementary Reading The Five W's of Marketing

Unit 5 Business Elite商务精英

Text A Dell: Hero Comes Back

Text B Ann Moore: The CEO of Time

Supplementary Reading The Resurrection of Steve Jobs

Unit 6 ECommerce 电子商务

Text A Online Grocers: Keep on Trucking

Text B The Alibaba E-Commerce Empire

Supplementary Reading Online Shopping: Selling Becomes Sociable

Unit 7 Securities and Insurance证券与保险

Text A E-Insurance for the Digital Age

Text B The Second Coming of 'Safer' Securities

Supplementary Reading Recession Hits Social Security Projections

Unit 8 Tertiary Industry第三产业

Text A Graduate to Tertiary Sector

Text B Toward Culture of Quality

Supplementary Reading Few Hands Make Work Light

Unit 9 Economic Globalization and Multinational Corporation经济全球化和跨国公司

Text A Do Multinationals Really Understand Globalization?

Text B Globalization: After the Recession

Supplementary Reading Time to Bring U.S. Corporate Profits Home

Unit 10 Economic Crisis经济危机

Text A US Subprime Mortgage Crisis

Text B Dismal Science--Paul Krugman's London lectures

Supplementary Reading Fatalism VSFetishism--How will developing countries grow after the financial crisis?

Unit 11 Business and Environment Protection商业与环保

Text A The Bubble Car Is Back

Text B Less Smoke, Less Ire

Supplementary Reading Striking the Set

Unit 12 International Business Organizations国际商业组织

Text A The World Trade Organization

Text B The International Monetary Fund

Supplementary Reading The World Bank

Unit 13 Employment and Staffing就业与人员安置

Text A Relationship between Employers and Employees

Text B We Did It!-The rich world's quiet revolution: women are gradually taking over the workplace:

Supplementary Reading Ten Ways of Staying Employed and Enjoying Your Work-Tay Kok Choon,

  Head of Strategic Sales Development, Singapore:

Unit 14 Business Ethics and Corporate Social Responsibility商业伦理与企业社会责任

Text A The Corporate Responsibility Commitment

Text B The Corruption Eruption-Saying "no" to corruption

  makes commercial as well as ethical sense

Supplementary Reading Reaching For A Longer Spoon-The disaster in the Gulf

 of Mexico is straining ties between companies and activists

Unit 15 Advertising and Publicity广告与宣传

Text A Beijing Tries to Push beyond 'Made in China'

Text B Pepsi's Global Strategy

Supplementary Reading The Difference between Advertising and Publicity Online

Appendix WTO常用词汇

References参考文献

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