Unit 1 International Trade 国际贸易
Text A Don't Fence Me Out!
Text B Bush Administration Seeks to Lower Trade Barriers with Latin America
Supplementary Reading Free Trade or Fair Trade
Unit 2 International Finance 国际金融
Tlext A The Stock Market
Text B Banking
Supplementary Reading Foreign Exchange
Unit 3 International Investment and Credit国际投资与信贷
Text A Environment,Trade,and Investment
Text B The Benefits of Foreign Direct Investment to Host Countries
Supplementary Reading How tO Launch a Business Abroad
Unit 4 International Marketing国际营销
Text A Chasing King Apple
Text B Geely Buys Volvo
Supplementary Reading The Five W's of Marketing
Unit 5 Business Elite商务精英
Text A Dell: Hero Comes Back
Text B Ann Moore: The CEO of Time
Supplementary Reading The Resurrection of Steve Jobs
Unit 6 ECommerce 电子商务
Text A Online Grocers: Keep on Trucking
Text B The Alibaba E-Commerce Empire
Supplementary Reading Online Shopping: Selling Becomes Sociable
Unit 7 Securities and Insurance证券与保险
Text A E-Insurance for the Digital Age
Text B The Second Coming of 'Safer' Securities
Supplementary Reading Recession Hits Social Security Projections
Unit 8 Tertiary Industry第三产业
Text A Graduate to Tertiary Sector
Text B Toward Culture of Quality
Supplementary Reading Few Hands Make Work Light
Unit 9 Economic Globalization and Multinational Corporation经济全球化和跨国公司
Text A Do Multinationals Really Understand Globalization?
Text B Globalization: After the Recession
Supplementary Reading Time to Bring U.S. Corporate Profits Home
Unit 10 Economic Crisis经济危机
Text A US Subprime Mortgage Crisis
Text B Dismal Science--Paul Krugman's London lectures
Supplementary Reading Fatalism VSFetishism--How will developing countries grow after the financial crisis?
Unit 11 Business and Environment Protection商业与环保
Text A The Bubble Car Is Back
Text B Less Smoke, Less Ire
Supplementary Reading Striking the Set
Unit 12 International Business Organizations国际商业组织
Text A The World Trade Organization
Text B The International Monetary Fund
Supplementary Reading The World Bank
Unit 13 Employment and Staffing就业与人员安置
Text A Relationship between Employers and Employees
Text B We Did It!-The rich world's quiet revolution: women are gradually taking over the workplace:
Supplementary Reading Ten Ways of Staying Employed and Enjoying Your Work-Tay Kok Choon,
Head of Strategic Sales Development, Singapore:
Unit 14 Business Ethics and Corporate Social Responsibility商业伦理与企业社会责任
Text A The Corporate Responsibility Commitment
Text B The Corruption Eruption-Saying "no" to corruption
makes commercial as well as ethical sense
Supplementary Reading Reaching For A Longer Spoon-The disaster in the Gulf
of Mexico is straining ties between companies and activists
Unit 15 Advertising and Publicity广告与宣传
Text A Beijing Tries to Push beyond 'Made in China'
Text B Pepsi's Global Strategy
Supplementary Reading The Difference between Advertising and Publicity Online
Appendix WTO常用词汇
References参考文献