《新闻传播专业英语》以培养学生具有与国外相关人士交流媒体发展和新闻传播专业的能力为目标,内容共分12章,涉及报纸、杂志、书籍、广播、电视、电影、网络、广告等领域。本书特点是吸收当前新闻学、传播学的最新研究成果,以新媒体为新闻传播主要平台,以实务为基点阐述新闻传播的主要理论,采用大量案例,聚焦新闻传播的知识要点,注重实际训练,培养学生的基本技能,尽量做到理论通俗易懂但不肤浅。本书由严怡宁编著。
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书名 | 新闻传播专业英语/高等院校新闻传播学专业教学丛书 |
分类 | 教育考试-外语学习-英语 |
作者 | 严怡宁 |
出版社 | 华中科技大学出版社 |
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简介 | 编辑推荐 《新闻传播专业英语》以培养学生具有与国外相关人士交流媒体发展和新闻传播专业的能力为目标,内容共分12章,涉及报纸、杂志、书籍、广播、电视、电影、网络、广告等领域。本书特点是吸收当前新闻学、传播学的最新研究成果,以新媒体为新闻传播主要平台,以实务为基点阐述新闻传播的主要理论,采用大量案例,聚焦新闻传播的知识要点,注重实际训练,培养学生的基本技能,尽量做到理论通俗易懂但不肤浅。本书由严怡宁编著。 内容推荐 《新闻传播专业英语》以培养学生具有与国外相关人士交流媒体发展和新闻传播专业的能力为目标,内容共分12章,涉及报纸、杂志、书籍、广播、电视、电影、网络、广告等领域。《新闻传播专业英语》适合高等院校新闻传播专业学生使用,也可供相关爱好者学习。本书由严怡宁编著。 目录 Chapter One Mass Media and Mass Communication Section 1 The Role of Media and Mass Communication in an Information Society Section 2 Mass Communication Process Section 3 Mass Media Effects Chapter Two Newspaper Section 1 An Overview of Newspaper Industry Section 2 Different Forms of Newspaper Articles Section 3 Newspaper Development and Challenges Chapter Three Magazine Section 1 Function and Readership Section 2 Types of Magazine Section 3 Difficulties and Hopes Chapter Four Book Section 1 Special Features Section 2 Types of Books Section 3 New Trends Chapter Five Radio Broadcasting Section 1 Golden Days of Radio Section 2 Adjustment and Development Section 3 New Trends of Radio Development Chapter Six TV Broadcasting Section 1 Dominant Role of TV in People's Life Section 2 Technological Development Section 3 TV Journalism Section 4 Controversial Issues Section 5 TV Regulation Chapter Seven Film Section 1 Beginning Days Section 2 U.S. Film Industry Section 3 Hollywood and Film Industry in India Section 4 Chinese Film Industry Chapter Eight Internet Section I Advantages Section 2 Worries Section 3 Regulation and Control Chapter Nine News Writing Section 1 News Values and News Selection Section 2 Basic Requirements for News Writing Section 3 Types of Story Structures Section 4 News Structure Section 5 Features Section 6 Opinion Chapter Ten Advertising Section 1 Definition, History and Significance Section 2 Different Purposes of Advertising Section 3 Organization of the Advertising Industry Section 4 Advertising Campaign Section 5 Impact and Criticism Section 6 Advertising Regulation Section 7 New Trends Chapter Eleven Public Relations Section 1 Defining Public Relations Section 2 History Section 3 Different Areas of Public Relations Section 4 Process of PR Programs Section 5 PR Tactics Section 6 PR Industry in China Chapter Twelve Global Communication Section 1 Different Media Systems in the World Section 2 Global Media and Their Influence Section 3 Globalization, Localization, and Glocalization Section 4 Unbalanced Information Flow and Establishment of the New Information Order Reference Books |
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