网站首页  软件下载  游戏下载  翻译软件  电子书下载  电影下载  电视剧下载  教程攻略

请输入您要查询的图书:

 

书名 新闻传播专业英语/高等院校新闻传播学专业教学丛书
分类 教育考试-外语学习-英语
作者 严怡宁
出版社 华中科技大学出版社
下载
简介
编辑推荐

《新闻传播专业英语》以培养学生具有与国外相关人士交流媒体发展和新闻传播专业的能力为目标,内容共分12章,涉及报纸、杂志、书籍、广播、电视、电影、网络、广告等领域。本书特点是吸收当前新闻学、传播学的最新研究成果,以新媒体为新闻传播主要平台,以实务为基点阐述新闻传播的主要理论,采用大量案例,聚焦新闻传播的知识要点,注重实际训练,培养学生的基本技能,尽量做到理论通俗易懂但不肤浅。本书由严怡宁编著。

内容推荐

《新闻传播专业英语》以培养学生具有与国外相关人士交流媒体发展和新闻传播专业的能力为目标,内容共分12章,涉及报纸、杂志、书籍、广播、电视、电影、网络、广告等领域。《新闻传播专业英语》适合高等院校新闻传播专业学生使用,也可供相关爱好者学习。本书由严怡宁编著。

目录

Chapter One Mass Media and Mass Communication

 Section 1 The Role of Media and Mass Communication in an Information Society

 Section 2 Mass Communication Process

 Section 3 Mass Media Effects

Chapter Two Newspaper

 Section 1 An Overview of Newspaper Industry

 Section 2 Different Forms of Newspaper Articles

 Section 3 Newspaper Development and Challenges

Chapter Three Magazine

 Section 1 Function and Readership

 Section 2 Types of Magazine

 Section 3 Difficulties and Hopes

Chapter Four Book

 Section 1 Special Features

 Section 2 Types of Books

 Section 3 New Trends

Chapter Five Radio Broadcasting

 Section 1 Golden Days of Radio

 Section 2 Adjustment and Development

 Section 3 New Trends of Radio Development

Chapter Six TV Broadcasting

 Section 1 Dominant Role of TV in People's Life

 Section 2 Technological Development

 Section 3 TV Journalism

 Section 4 Controversial Issues

 Section 5 TV Regulation

Chapter Seven Film

 Section 1 Beginning Days

 Section 2 U.S. Film Industry

 Section 3 Hollywood and Film Industry in India

 Section 4 Chinese Film Industry

Chapter Eight Internet

 Section I Advantages

 Section 2 Worries

 Section 3 Regulation and Control

Chapter Nine News Writing

 Section 1 News Values and News Selection

 Section 2 Basic Requirements for News Writing

 Section 3 Types of Story Structures

 Section 4 News Structure

 Section 5 Features

 Section 6 Opinion

Chapter Ten Advertising

 Section 1 Definition, History and Significance

 Section 2 Different Purposes of Advertising

 Section 3 Organization of the Advertising Industry

 Section 4 Advertising Campaign

 Section 5 Impact and Criticism

 Section 6 Advertising Regulation

 Section 7 New Trends

Chapter Eleven Public Relations

 Section 1 Defining Public Relations

 Section 2 History

 Section 3 Different Areas of Public Relations

 Section 4 Process of PR Programs

 Section 5 PR Tactics

 Section 6 PR Industry in China

Chapter Twelve Global Communication

 Section 1 Different Media Systems in the World

 Section 2 Global Media and Their Influence

 Section 3 Globalization, Localization, and Glocalization

 Section 4 Unbalanced Information Flow and Establishment of the New Information Order

Reference Books

随便看

 

霍普软件下载网电子书栏目提供海量电子书在线免费阅读及下载。

 

Copyright © 2002-2024 101bt.net All Rights Reserved
更新时间:2025/3/1 17:12:30