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书名 外贸函电(经济管理类高职高专十二五规划教材)
分类 教育考试-外语学习-英语
作者 姚雷//夏立娟
出版社 中国海洋大学出版社
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简介
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姚雷、夏立娟编著的《外贸函电》遵循目前高职高专教学中“基于工作过程的教学模式”的要求,在内容的设计上体现实用性强、可操作性强的特色。通过大量的样信及信函写作技巧辅导、训练,使学生掌握商务英语信函写作技巧。本书以贸易流程为主线,以工作项目为主导,注重商务信函写作技巧的培养。本书设计了十一单元,每一单元明确包含学习目标、项目引入、知识准备、样信、写作总结、实训、练习以及补充读物,可以切实锻炼和提高学习者函电的写作水平。本书可作为高职高专商务英语、国际贸易、金融、经济管理、电子商务等专业的外语课程教材,也可供有关专业及外贸商务从业者参考。

内容推荐

姚雷、夏立娟编著的《外贸函电》以工作项目为主导,以贸易流程为线索,突出培养实践性及商务信函写作能力。本书共涉及建立业务关系、资信查询、询盘与回复、促销、发盘与还盘、订购与确认订购、支付、包装、装运、保险、信用证、索赔与理赔等内容。每一单元包括学习目标、项目引入、知识准备、样信、写作总结、实训、练习、补充实物等环节,通过介绍、指导贸易各环节信函写作的具体方法,辅以样信,并通过实训及充分练习,使学生切实提高商务英语信函写作水平。

本书形式新颖、内容丰富、操作性强,特别注重学生写作技能的训练。

《外贸函电》可作为高职高专商务英语、国际贸易、金融、经济管理、电子商务等专业的外语课程教材,也可供有关专业及外贸商务从业者参考。

目录

Unit 1 Structure and Layout of InternationaI Business Letter

Objectives

Knowledge Preparation

Background Information

Sample Letters

Practice

Exercise

Supplementary Reading

Unit 2 Establishing Business Relations

Objectives

Project Introduction

Knowledge Preparation

Sample Letters

Writing Summary

Practice

Exercise

Supplementary Reading

Unit 3 Enquines and Replies

Objectives

Project Introduction

Background Information

Sample Letters

Writing Summary

Practice

Exercise

Supplementary Reading

Unit 4 Quotations

0bjectives

Project Introduction

Knowledge Preparation

Sample Letters

Writing Summary

Practice

Exercise

Supplementary Reading

Unit 5 Orders

Objectives

Project Introduction

Knowledge Preparation

Sample Letters

Writing Summary

Practice

Exercise

Supplementary Reading

Unit 6 Terms of Payment

Objectives

Project Introduction

Background Information

Sample Letters

Writing Summary

Practice

Exercise

Supplementary Reading

Unit 7 Packing and Shipping Mark

Objectives

Project Introduction

Knowledge Preparation

Sample Letters

Writing Summary

Practice

Exercise

Supplementary Reading1

Unit 8 Shipment and Insurance

Objectives

Project Introduction

Knowledge Preparationl

Sample Letters

Writing Summary

Practice

Exercise

Supplementary Reading

Unit 9 Complaints and Claims

Objectives

Project Introduction

Knowledge Preparation

Sample Lette~

Writing Summary

Practice

Exercise

Supplementary Reading

Unit 10 Agreements and Contracts

Objectivesr

Project Introduction

Knowledge Preparation

Sample LeRers

Writing Summary

Practice

Exercise

Supplementary Reading

Unit 11 Establishment of L/C and Amendment

Objectives

Project Introduction

Knowledge Preparation

Sample Letters

Writing Summary

Practice

Exercise

Supplementary Reading

AppendixⅠ Purchase Contract

AppendixⅡAnswer Keys

References

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