<EPICA BOOK TWENTY FOUR(EUROPE'S BEST ADVERTISING)>: Judged by journalists from 234 leading trade magazines covering the communications industry in Europe and EMEA regions, the 24th Epica awards attracted 3,155 entries from 530 of the best advertising agencies, photographers, TV and web production companies in 48 countries. Epica Book Twenty Four features more than 950 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. All the gold, silver and bronze winners are featured, together with a large selection of other high-scoring entries.

INTRODUCTION

Foreword by Filip Nilsson

2010 Winners

The Jury

Awards Ceremony

Annual Report

GRAND PRIX 2010

Nokia N8 "Animated Excellence"

Dixons "Winners Finish Last"

Wrangler "Red-BloodedAds"

Museum of London "Step Back in Time"

FOOD & DRINK

Food

Confectionery & Snacks

Dairy Products

Alcoholic Drinks

Non-Alcoholic Drinks

CONSUMER SERVICES

Communication Services

Transport & Tourism

Retail Services

Financial Services

Public Interest

THE HOME

Home Electronics & Audiovisual Equipment

Homes, Furnishings & Appliances

Household Maintenance

HEALTH & BEAUTY

Beauty Products & Services

Toiletries & Health Care

FASHION

Clothing & Fabrics

Footwear & Personal Accessories

AUTOMOTIVE

Automobiles

Automotive & Accessories

MEDIA & ENTERTAINMENT

Media

Recreation & Leisure

BUSINESS TO BUSINESS

Professional Products

Professional Services

Prescription Products & Services

CORPORATE

Corporate Image

RADIO

Radio Advertising

DIRECT MARKETING

Consumer Direct

Business to Business Direct

USE OF MEDIA

Media Innovation - Traditional Media

Media Innovation - Alternative Media

Branded Content

PR & PROMOTIONS

Public Relations

Promotions & Incentives

DESIGN & IMAGERY

Advertising Photography

illustration

Graphic Design

Publication Design

Packaging Design

INTERACTIVE

Consumer Internet Sites - Durables

Consumer Internet Sites - Non-Durables

Business to Business Internet Sites

Online Ads

Online Films

INTEGRATED

Integrated Campaigns