本书较为详细地介绍了世界管理学史上具有影响力的代表人物及他们的杰出理论,如科学管理之父弗雷德里克·温斯洛·泰勒;近代管理理论之父亨利·法约尔和现代管理之父彼得·德鲁克等。此外,还介绍了一些对管理学作出贡献的著名人物,如乔治·埃尔顿·梅奥;F·J·罗特利斯伯格;哈罗德·孔茨等以及国际跨国公司的CEO和他们的企业等。较为全面地介绍了管理的定义及其主要功能,如规划、组织、人事安排、领导和控制以及这五方面的管理基本功能在企业运作及市场经营过程中各自所发挥的作用等。
本书共有10个单元,每个单元为3篇课文且都围绕着一个主题。书中每个单元的Text A和Text B的开头均列有课文阅读前的问题,通过对这些问题的讨论和回答可以帮助学习者更好地抓住文章的要点。Text A和Text B后均有较为详尽的注解,同时根据课文内容配有适量的词汇练习、句子、段落的翻译和是非题等,帮助学习者达到扎实有效地掌握所学知识的目的。为了能够进一步加强学生的英语阅读能力、表达能力和自学能力,Text C可以学生自学为主,配以课文后的阅读理解练习,学习者的自学能力和管理专业英语水平将在一定程度上得到提升。
Unit 1 Precursors in Management Theory
Text A: The Origin of Management
Exercises of Text A
Text B : Father of Modem Management Theory
Exercises of Text B
Text C: The Gum of the Gums
Exercises of Text C
Unit 2 Significance of Management
Text A: What is Management?
Exercises of Text A
Text B : The Principles of Management
Exercises of Text B
Text C: The Strategic Management
Exercises of Text C
Unit 3 The First Function of Management
Text A: Planning
Exercises of Text A
Text B: Strategic Planning
Exercises of Text B
Text C: Strategy Formulation and Implementation
Exercises of Text C
Unit 4 Organizational Design and Culture
Text A: A Formal or Informal Organization
Exercises of Text A
Text B : Organizing
Exercises of Text B
Text C: Functions and Effects of Organizational Culture
Exercises of Text C
Unit 5 The Strategic Role of HRM
Text A: Staffing
Exercises of Text A
Text B : Strategic Human Resource Management
Exercises of Text B
Text C: Global Human Resource Management
Exercises of Text C
Unit 6 Leading and Directing
Text A: Leading
Exercises of Text A
Text B : Directing
Exercises of Text B
Text C: Authority and Power
Exercises of Text C
Unit 7 The Importance of Management Control
Text A: Control
Exercises of Text A
Text B: Controlling Performance
Exercises of Text B
Text C: The Control Process
Exercises of Text C
Unit 8 Organizational Behavior and Managerial Challenges
Text A: Organizational Behavior
Exercises of Text A
Text B: The Key Role of Organizational Culture
Exercises of Text B
Text C: Maslow's Need Hierarchy
Exercises of Text C
Unit 9 The Benefits of a Strategic Approach to Managing
Text A: Strategic Management
Exercises of Text A ...
Text B: Developing a Strategic Vision
Exercises of Text B
Text C: Strategies for Competing in Globalizing Markets
Exercises of Text C
Unit 10 Global Marketing Management
Text A: Why Study Global Marketing?
Exercises of Text A
Text B : Definition of Global Marketing Management
Exercises of Text B
Text C: Global Marketing Strategies
Exercises of Text C