张春玲、刘莉主编的《综合英语阅读教程(第二册)》为职业素质篇。教材内容以案例为主,通过不同的案例学习,让学生了解企业文化,了解企业对员工的培养与管理,明确企业员工应具备的职业素质,懂得如何通过努力使自己从一名普通的基层人员成长为企业优秀的员工,如何从优秀的员工成长为出色的中层管理者,最终成为成功的企业家或企业决策者。
本书共12个单元,包括职业规划、企业文化、做一名优秀的员工、细节决定成败、成功的企业管理者、管理技巧、团队合作、自主创业、企业经营策略及成功的企业家等内容。每单元包括导读、正文、注释及练习四个部分。
《综合英语阅读教程》是海南省“十二五”规划特色重点教材之一,共两册。张春玲、刘莉主编的《综合英语阅读教程(第二册)》为职业素质篇,以职业生涯发展为主线,使学生在学习英语语言的同时,了解职业规划的重要性以及实现人生职业目标应具备的知识、技能和素质,是一部选材实用、可读性强、操作性高的高职英语教材。
《综合英语阅读教程(第二册)》共12个单元,包括职业探索、职业规划、企业文化、如何成为企业优秀员工、做出色的中层管理者以及成功自主创业等。教材内容简洁、系统,对指导学生树立正确的职业观和价值观具有积极的意义。
Unit One Get Your Career Started
Text A Career Planning
Text B Self-assessment
Text C Career Exploration
Unit Two Know About the Company
Text A Corporate Culture
Text B The Functions of Corporate Culture
Text C The Corporate Culture of McDonald's
nit Three Be an Excellent Employee
Text A The Attributes of a Good Employee
Text B How to Be a Good Employee
Text C Critical Factors in Success
Unit Four Be a Skillful Employee
Text A How to Make Your Boss Like You
Text B Managing Your Motions at Work
Text C How to Work with People You Don't Like
Unit Five Detail Means Creation
Text A How the Japanese Do Things Differently
Text B Ethical Business Practices at Johnson & Johnson.
Text C Wang Yung-ching--Legend of a Century
Unit Six Ignorance of Details Leads to Failure
Text A Colgate's Distasteful Toothpaste
Text B How Yahoo China Missed Out in China
Text C Coca-Cola Deleting "Classic" from Coke Label
Unit Seven Be a Successful Administrator
Text A The Role of the Manager
Text B The Qualities of a Good Administrator
Text C Elements of Communication
Unit Eight Skills of Management
Text A Successful Management: The Key to Business Growth and Expansion
Text B New Supervisor: Prepare for Your Changed Role
Text C Management Styles of Warren Buffet
Unit Nine Teamwork
Text A Team Building: The Seeds of Excellence
Text B How to Build a Teamwork Culture
Text C Teamwork and Team Building Essentials
Unit Ten Start a Business
Text A How to Choose and Start Your Own Business
Text B How to Become a Successful Businessman
Text C John D. Rockefeller: Anointed with Oil
Unit Eleven Tactics of Running an Enterprise
Text A Sam Walton: 10 Rules for Building a Successful Business
Text B Proper Financing and Financial Controls
Text C Leveraging Limited Human Resources
Unit Twelve Successful Entrepreneurs
Text A Harvey Mackay--"Mr. Make Things Happen"
Text B Investment Genius: Warren Buffett
Text C Beauty Creator: Mary Kay