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书名 职通商务英语综合教程(附光盘1)
分类 教育考试-外语学习-英语
作者 郭定芹//付检新
出版社 高等教育出版社
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由郭定芹和付检新主编的《职通商务英语:综合教程1》将商务专业知识和跨文化商务交际能力与英语语言运用技能结合在一起,以学生为中心、以商务为环境、以商贸岗位任务为路径、以商务交际为目的,由浅入深,循序渐进,通过对学生听、说、读、写、译等基本技能的全面训练,培养学生通晓商务技能,掌握英语知识以及在未来岗位中完成商务任务和商务交际的能力。

目录

Unit1 Business Kaleidoscope

 Section Ⅰ Lead-in

 Section Ⅱ Reading What Is Business?

 Section Ⅲ Language Focus

 Vocabulary Business Concept

 Grammar Present Simple Tense

 Translation Business Activity

 Section Ⅳ Business Writing Business Letters

 Section Ⅴ Listening & Speaking Expressing Opinions

 Section Ⅵ Business Etiquette Dos and Donts in USA

Unit2 Business Enterprise

 Section Ⅰ Lead-in

 Section Ⅱ Reading What Kind of Business Enterprise is Best for You?

 Section Ⅲ Language Focus

 Vocabulary Company Structure

 Grammar Past Simple Tense

 Translation Management of an Enterprise

 Section Ⅳ Business Writing A Company Profile

 Section Ⅴ Listening & Speaking Presenting a Company

 Section Ⅵ Business Etiquette Manners

Unit3 Business Plan33

 Section Ⅰ Lead-in

 Section Ⅱ Reading Business Plan

 Section Ⅲ Language Focus

 Vocabulary Business Terms

 Grammar Future Tense

 Translation Business Plans

 Section Ⅳ Business Writing Agenda

 Section Ⅴ Listening & Speaking Holding a Meeting d5

 Section Ⅵ Business Etiquette Business Meeting Etiquette

Review 1-3

Unit4 Business Relationship54

 Section Ⅰ Lead-in

 Section Ⅱ Reading What Is Corporate Entertainment?

 Section Ⅲ Language Focus

 Vocabulary Business Relationship

 Grammar Present Continuous Tense

 Translation Business Relationship

 Section Ⅳ Business Writing Business Cards & Business Greeting Cards

 Section Ⅴ Listening & Speaking Socializing

 Section Ⅵ Business Etiquette Greetings and Introductions in Business

Unit5 Marketing70

 Section Ⅰ Lead-in

 Section Ⅱ Reading The Marketing Mix

 Section Ⅲ Language Focus

 Vocabulary The Four Ps

 Grammar Modal Verbs

 Translation Marketing Process

 Section Ⅳ Business Writing Telephone Messages

 Section Ⅴ Listening & Speaking Business Telephoning

 Section Ⅵ Business Etiquette Telephone Manners

Unit6 Advertising87

 Section Ⅰ Lead-in

 Section Ⅱ Reading Advertising

 Section ⅢLanguage Focus

 Vocabulary Advertising Concept

 Grammar Comparatives and Superlatives

 Translation Product Description

 Section Ⅳ Business Writing A Short Product Description

 Section Ⅴ Listening & Speaking Presenting a Product

 Section Ⅵ Business Etiquette What Should the Salesperson Do?

Review 4-6

Unit7 Retail Business104

 Section Ⅰ Lead-in

 Section Ⅱ Reading Retail Trade

 Section Ⅲ Language Focus

 Vocabulary Retail Concept

 Grammar Countable and Uncountable Nouns; Articles

 Translation Business Activity

 Section Ⅳ Business Writing Business Memo

 Section Ⅴ Listening & Speaking Offering Help

 Section Ⅵ Business Etiquette Tips for Cross-Cultural Communication in Language

Unit8 Banking

 Section Ⅰ Lead-in

 Section Ⅱ Reading The Business of Banking

 Section Ⅲ Language Focus

 Vocabulary Banking Service

 Grammar Present Perfect Tense

 Translation Business Plans

 Section Ⅳ Business Writing Notice

 Section Ⅴ Listening & Speaking Giving and Asking for Advice

 Section Ⅵ Business Etiquette Banking Etiquette

Unit9 E-Business134

 Section Ⅰ Lead-in

 Section Ⅱ Reading What is E-business?

 Section ⅢLanguage Focus

 Vocabulary E-Business Concept

 Grammar Passive Ⅴoice

 Translation E-Business Activity

 Section ⅤBusiness Writing Email

 Section Ⅴ Listening & Speaking Making Suggestions

 Section Ⅵ Business Etiquette Business Email Etiquette

Unit10 Customer Service

 Section Ⅰ Lead-in

 Section Ⅱ Reading What Is Customer Service?

 Section ⅢLanguage Focus

 Vocabulary Customer Service Concept

 Grammar Past Continuous Tense; Past Perfect Tense

 Translation Customer Service

 Section Ⅳ Business Writing Letters of Complaint; Adjustment Letters

 Section Ⅴ Listening & Speaking Dealing with Complaint

 Section Ⅵ Business Etiquette Ten Commandments of Customer Service

Review 7-10

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更新时间:2025/3/2 0:14:33