由郭定芹和付检新主编的《职通商务英语:综合教程1》将商务专业知识和跨文化商务交际能力与英语语言运用技能结合在一起,以学生为中心、以商务为环境、以商贸岗位任务为路径、以商务交际为目的,由浅入深,循序渐进,通过对学生听、说、读、写、译等基本技能的全面训练,培养学生通晓商务技能,掌握英语知识以及在未来岗位中完成商务任务和商务交际的能力。
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书名 | 职通商务英语综合教程(附光盘1) |
分类 | 教育考试-外语学习-英语 |
作者 | 郭定芹//付检新 |
出版社 | 高等教育出版社 |
下载 | ![]() |
简介 | 编辑推荐 由郭定芹和付检新主编的《职通商务英语:综合教程1》将商务专业知识和跨文化商务交际能力与英语语言运用技能结合在一起,以学生为中心、以商务为环境、以商贸岗位任务为路径、以商务交际为目的,由浅入深,循序渐进,通过对学生听、说、读、写、译等基本技能的全面训练,培养学生通晓商务技能,掌握英语知识以及在未来岗位中完成商务任务和商务交际的能力。 目录 Unit1 Business Kaleidoscope Section Ⅰ Lead-in Section Ⅱ Reading What Is Business? Section Ⅲ Language Focus Vocabulary Business Concept Grammar Present Simple Tense Translation Business Activity Section Ⅳ Business Writing Business Letters Section Ⅴ Listening & Speaking Expressing Opinions Section Ⅵ Business Etiquette Dos and Donts in USA Unit2 Business Enterprise Section Ⅰ Lead-in Section Ⅱ Reading What Kind of Business Enterprise is Best for You? Section Ⅲ Language Focus Vocabulary Company Structure Grammar Past Simple Tense Translation Management of an Enterprise Section Ⅳ Business Writing A Company Profile Section Ⅴ Listening & Speaking Presenting a Company Section Ⅵ Business Etiquette Manners Unit3 Business Plan33 Section Ⅰ Lead-in Section Ⅱ Reading Business Plan Section Ⅲ Language Focus Vocabulary Business Terms Grammar Future Tense Translation Business Plans Section Ⅳ Business Writing Agenda Section Ⅴ Listening & Speaking Holding a Meeting d5 Section Ⅵ Business Etiquette Business Meeting Etiquette Review 1-3 Unit4 Business Relationship54 Section Ⅰ Lead-in Section Ⅱ Reading What Is Corporate Entertainment? Section Ⅲ Language Focus Vocabulary Business Relationship Grammar Present Continuous Tense Translation Business Relationship Section Ⅳ Business Writing Business Cards & Business Greeting Cards Section Ⅴ Listening & Speaking Socializing Section Ⅵ Business Etiquette Greetings and Introductions in Business Unit5 Marketing70 Section Ⅰ Lead-in Section Ⅱ Reading The Marketing Mix Section Ⅲ Language Focus Vocabulary The Four Ps Grammar Modal Verbs Translation Marketing Process Section Ⅳ Business Writing Telephone Messages Section Ⅴ Listening & Speaking Business Telephoning Section Ⅵ Business Etiquette Telephone Manners Unit6 Advertising87 Section Ⅰ Lead-in Section Ⅱ Reading Advertising Section ⅢLanguage Focus Vocabulary Advertising Concept Grammar Comparatives and Superlatives Translation Product Description Section Ⅳ Business Writing A Short Product Description Section Ⅴ Listening & Speaking Presenting a Product Section Ⅵ Business Etiquette What Should the Salesperson Do? Review 4-6 Unit7 Retail Business104 Section Ⅰ Lead-in Section Ⅱ Reading Retail Trade Section Ⅲ Language Focus Vocabulary Retail Concept Grammar Countable and Uncountable Nouns; Articles Translation Business Activity Section Ⅳ Business Writing Business Memo Section Ⅴ Listening & Speaking Offering Help Section Ⅵ Business Etiquette Tips for Cross-Cultural Communication in Language Unit8 Banking Section Ⅰ Lead-in Section Ⅱ Reading The Business of Banking Section Ⅲ Language Focus Vocabulary Banking Service Grammar Present Perfect Tense Translation Business Plans Section Ⅳ Business Writing Notice Section Ⅴ Listening & Speaking Giving and Asking for Advice Section Ⅵ Business Etiquette Banking Etiquette Unit9 E-Business134 Section Ⅰ Lead-in Section Ⅱ Reading What is E-business? Section ⅢLanguage Focus Vocabulary E-Business Concept Grammar Passive Ⅴoice Translation E-Business Activity Section ⅤBusiness Writing Email Section Ⅴ Listening & Speaking Making Suggestions Section Ⅵ Business Etiquette Business Email Etiquette Unit10 Customer Service Section Ⅰ Lead-in Section Ⅱ Reading What Is Customer Service? Section ⅢLanguage Focus Vocabulary Customer Service Concept Grammar Past Continuous Tense; Past Perfect Tense Translation Customer Service Section Ⅳ Business Writing Letters of Complaint; Adjustment Letters Section Ⅴ Listening & Speaking Dealing with Complaint Section Ⅵ Business Etiquette Ten Commandments of Customer Service Review 7-10 Glossary |
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