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书名 CUSTOMER MANIA
分类
作者 KEN BLANCHARD
出版社 FONTANA/Collins
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简介
编辑推荐

"Customer Mania! offers an extraordinary example of roll up your sleeves, get in the trenches, know the details, build the team, and take the mountain. Ken Blanchard and his coauthors have found the perfect model in the Yum! organization"

内容推荐

Customer Mania!tells the true story of how superlative customer service can empower a workforce and drive a business to huge success. By embracing this philosophy and projecting the vision themselves, everyone helps the company become a leading worldwide success.

This practical guide by the author of the international sensations The One Minute Manager and Raving Fans!explores customer service through the story of Yum!, owners of KFC, Pizza Hut and Taco Bell. Providing lessons for business people in any customer-focused organization, it shows how to create a unified, people- first, 'customer mania' culture and how you can make it work for you.

目录

PART I

 The Do-Over

1 Yum! Meets the One Minute Manager

2 A BriefHistoryofYum! Brands

PART II

 How to Build a Customer-Focused Company the Right Way

 THE FOUR STEPS

3 Step One: Set Your Sights on the Right Target

4 Step Two: Treat Your Customers the Right Way

5 Step Three: Treat Your People the Right Way

Get the Right People on the Team

Recruiting and Hiring

Give People the Right Start

Training and Development

Give People the Right Help

Performance Management

Get People Wired In

Developing the Right Systems and Processes

Get People Inspired

Creating a Recognition Culture

Give People Opportunities To Grow

Career Planning the Right Way

6 Step Four: Have the Right Kind of Leadership

PART III

 Next Steps

7 The High Hurdle: Cracking the Code on Customer Mania

8 It's Your Choice: The Yum! Door or the Dumb Door?

  Acknowledgments

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更新时间:2025/4/9 5:13:32