《新编实用英语》自2002年出版发行以来,受到了高职高专院校广大师生和社会各界的热烈欢迎。在近10年的实际使用过程中,《新编实用英语》及其第二版教材在广泛听取来自广大用户的意见和建议的基础上不断改革创新,现已成为高职高专英语教学改革的领军教材之一。它切实贯彻“以服务为宗旨,以就业为导向”的高职高专人才培养的总体方向,创出了被社会广泛认可的“实用英语”这一高职高专英语教学的品牌,并在编排上实现了“实用,好学,好教”的教学目标,得到了高职高专广大师生的高度评价。
新编实用英语教材编写组编著的《新编实用英语综合教程(附光盘3第3版)》是为适应高职高专教育新的发展形势而进行的第二次修订。
Unit 0ne Promoting Activities
Section I Talking Face to Face
Section II Being All Ears?
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I Creative Strategies Prompt COnsumers to Buy,Buy,Buy
Passage II Promotion Methods
Section V Appreciating Culture Tips
Unit Two Company Profiles
Section I Talking Face to Face
Section II Being AII Ears
Section II Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I Developing Your Company Image
Passage II Everyone Has a Chance to Win
Section V Appreciating Culture Tips
Unit Three Purchase and Payment
Section I Talking Face tO Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I How Safe Is Your Mobile Wallet?
Passage II Ebusiness Means Opportunities
Section V Appreciating Culture Tips
Unit Four Trainig Across Culra nin Across Cultures
Section I Talking Face to Face
Section II Being AII Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I Cultural Diversitv in the Workplace
PassageII Change,or Get Left Behind
Section V Appreciating Culture Tips
Unit Five Brands and Advertisements
Section I Talking Face to Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I Elsie the Cow
Passage II Experiential Branding
Section V Appreciating Culture Tips
Unit Six Sharing the Loss
Sedion I Talking Face to Face
Section II Being All Ears
SectiOn III Trying YOur Hand
Section IV Maintaining a Sharp Eye
passage I Sharing Economic Losses Through Insurance
passage II Be Careful with Your Policy
Section V Appreciating Culture Tips
Unit Seven Busy Agenda and Schedule
Section I Talking Face to Face
Section II Being AI J Ears
SectionⅢ Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I A Survey Report Ownermanagers in the UK
Passage II Tales from the American Taipan
Section V Appreciating Culture Tips
Unit Eight Thinking Global,Acting Local
Section I Talking Face to Face
Section II Being AII Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I Real WTO Challenges for China
Passage II A New Energy Age—Fueling the Future
Section V Appreciating Culture Tips
New Words and Expressions
Vocabulary