《商务英语精读(附光盘第1册第2版21世纪高职高专规划教材)》(作者褚志梅、安卫峰)为《商务英语精读》第1册,主要讲述商务的性质、市场营销、职业、礼貌举止、电话、旅行、管理、企业组织、海关及商务谈判等内容。本书宜采用交际教学法,教师可根据教学要求组织学生进行各种交际活动。每单元的教学课时以6~8个学时为宜。
除主编、副主编外,张淑芹、杨富智、王丽、闫萍、李秀平等老师也参与了部分内容的编写工作,特别是张淑芹老师在选材等方面做了很多工作。
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书名 | 商务英语精读(附光盘第1册第2版21世纪高职高专规划教材)/商务英语系列 |
分类 | 教育考试-外语学习-英语 |
作者 | 褚志梅//安卫峰 |
出版社 | 北京交通大学出版社 |
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简介 | 编辑推荐 《商务英语精读(附光盘第1册第2版21世纪高职高专规划教材)》(作者褚志梅、安卫峰)为《商务英语精读》第1册,主要讲述商务的性质、市场营销、职业、礼貌举止、电话、旅行、管理、企业组织、海关及商务谈判等内容。本书宜采用交际教学法,教师可根据教学要求组织学生进行各种交际活动。每单元的教学课时以6~8个学时为宜。 除主编、副主编外,张淑芹、杨富智、王丽、闫萍、李秀平等老师也参与了部分内容的编写工作,特别是张淑芹老师在选材等方面做了很多工作。 内容推荐 《商务英语精读(附光盘第1册第2版21世纪高职高专规划教材)》(作者褚志梅、安卫峰)共10个单元,主要讲述商务的性质、市场营销、职业、礼貌举止、电话、旅行、管理、企业组织、海关及商务谈判等内容。每单元由4部分组成,即对话、课文、阅读材料和练习。书后附有课文、阅读材料译文及词汇表。对话部分可以引导学生进入一个直观的仿真商务环境中学习;课文部分详细讲述本单元的主题;阅读材料部分帮助学生拓展知识面,了解更多的与本单元主题相关的内容。 《商务英语精读(附光盘第1册第2版21世纪高职高专规划教材)》内容新颖,选材力求涵盖商务活动中的各个环节,注重介绍商务基础理论知识和专业技能,语言通俗易懂。 《商务英语精读(附光盘第1册第2版21世纪高职高专规划教材)》主要适用于高职高专商务英语、国际商务及国际经济与贸易等专业的学生,同时也可供其他与经贸相关的专业的学生和商务英语自学者使用。 目录 Unit One The Nature of Business Part One Conversations A Welcoming a Foreign Client B At the Banquet: Introductions C Talking Something About the Nature of Business Part Two Text The Nature of Business Part Three Reading Barter Exercises Unit Two Marketing Management Part One Conversations A What Is Marketing Segmentation ? B Marketing Strategy C Marketing Influence Part Two Text Marketing Part Three Reading Business Channels Exercises Unit Three Jobs and Occupations Part One Conversations A Go to a Job Interview B Application for a Job C Having an Interview Part Two Text Finding a Suitable Job Part Three Reading Working for the Future Exercises Unit Four Manners Part One Conversations A At the Banquet B At a Fast Food Restaurant C Talking Something About Good Manners Part Two Text A World Guide to Good Manners Part Three Reading Table Manners at a Dinner Party Exercises Unit Five Telephone Call Part One Conversations A Looking for a Job B A Business Call C Good Luck Company Part Two Text The Telephone: Advantages and Disadvantages Part Three Reading Telephone Manners Exercises Unit Six Air Travel Part One Conversations A Booking a Flight B Checking in at an Airport C Waiting for a New Comer Part Two Text Fear of Flight Part Three Reading A Flight Experience Exercises Unit Seven The Management Process Part One Conversations A Talking About Managerial Process B Talking About Managerial Roles C Something About Controlling in an Organization Part Two Text The Management Process Part Three Reading The Work of Managers Exercises Unit Eight Creating the Organization Part One Conversations A How to Make an Organization Chart in a New Slide ? B Departmentalization C Talking About Work Schedules Part Two Text Organization Part Three Reading Organization Structures Exercises Unit Nine At the Customs Part One Conversations A Through the Customs B At the Customs (I) C At the Customs (II) Part Two Text The Customs' Commission Part Three Reading Smart Smuggler Exercises Unit Ten Negotiation Part One Conversations A About Shipment B About Packing C About Demurrage Part Two Text Negotiation Strategies Part Three Reading Culture Obstacles to Negotiation Exercises Appendix A Translations to Texts and Readings Appendix B New Words and Expressions |
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