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书名 西方出版概要(西方编辑出版理论与实务英文版系列教材)
分类 计算机-操作系统
作者 苏世军//张养志
出版社 中国人民大学出版社
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苏世军、张养志主编的《西方出版概要》简要介绍英美等西方国家图书和杂志出版的现状和发展趋势,出版公司愈演愈烈的合并和吞并风潮,传统出版与数字出版之间的关系,传统阅读在新媒体冲击下的依然故我,网络书店对传统书店的威胁,出版产业的附加值概念,大中小型出版公司的运行模式及其各自的优势与劣势,英美出版教育对出版产业及其工作者的全部依托,21世纪出版产业所面临的机遇和挑战。

内容推荐

苏世军、张养志主编的《西方出版概要》介绍英美等西方国家的出版现状和发展趋势、传统出版与数字出版之间的关系、新媒体对传统阅读的冲击、大中小型出版公司的运行模式等。

《西方出版概要》编写的基本原则,在于突出西方出版教育与实践有机融为—体的核心价值观。适合我国编辑出版专业或相关传媒类专业本科生和研究生使用,也可以作为我国出版及其相关产业专业人士的业务参考书。

目录

Part One West Publishing Industry in General

 Chapter 1 A Glimpse of the UK Publishing Industry

Section A The UK Publishing Industry and its Top Ten Publishers

Section B The Direct Value of the UK Publishing Industry

 Chapter 2 A Glimpse of the US Book and Magazine Publishing Industry

SectionA The US Book Publishing.

Section B  The US Magazine Publishing

 Chapter 3 US Publishing Giants, Borders' Bankruptcy, and the UK Publishing Added Value

Section A Top Ten US Publishers and Borders' Bankruptcy

Section 13 The Added Value of the UK Publishing Industry

 Chapter 4 Random House Inc, and Hachette's Environmental Policy

Section A  Random House Inc. and Its Publishers

Section B  Hachette UK's Environmental and Ethical Policy Introduction

 Chapter 5 The Consolidation and Structure of the Publishing Industry

Section A  Consolidation in the Publishing Industry

Section B  Structure of the UK Publishing Industry

Part Two West Publishing Education

 Chapter 6 Graduate Programs in Publishing in the UK and the US

Section A  MA in Publishing in the UK

Section B  NYU MS in Publishing and Description of Its Core Courses

 Chapter 7 Certificate and Undergraduate Programs in the US

Section A  Columbia Publishing Course

Section B  New York Universrcy Undergraduate Programs in Publishing

Part Three Electronic Publishing and Future Trends

 Chapter 8 Electronic Publishing and Ways of Reading

Section A  Electronic Publishing

Section B  How We Read Now

 Chapter 9 Book Production and iPad

Section A  Print Isn't Dead--Finds Bowker's Book Production Report

Section B  iPad Goes Global

 Chapter 10 Future Trends, Challenges, and Opportunities

Section A Yale Publishing Course Participants Get a Look into the Industry's Future

Section B  Challenges and Opportunities the UK Publishing Industry Faces

Key to Reading Comprehension Questions

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