随着国际经济形势和消费者需求的不断变化，外向型企业对人才的衡量标准更加职业化、能力化。龙朝晖、马健美主编的《商务英语函电(21世纪高职高专财经类规划教材)》根据高职高专人才培养目标对职业能力与技能的要求，以工作过程为导向，按照外贸业务流程设计项目与学习任务，体现实用性强、操作性强的特点，培养学生综合运用国际贸易知识与专业英语知识的能力。

为培养高职高专学生的职业能力和技能，《商务英语函电(21世纪高职高专财经类规划教材)》遵循实用性、可操作性原则，结合外经贸业务的特点，选材力求实用、新颖。全书分为6个项目，共14个单元。项目一介绍商务英语函电的基本写作要素及如何建立业务关系；项目二介绍价格谈判，包括询盘、报盘、还盘和受盘；项目三介绍合同签订；项目四介绍付款方式；项目五介绍合同履行；项目六介绍后续管理，包括申诉与理赔，以及解决商事争端。每个单元末尾都附有适量的练习题和综合实训题，以帮助学生巩固所学内容。本书最后还配有总复习题，以便读者在完成本书学习后进行自我检测。

龙朝晖、马健美主编的《商务英语函电(21世纪高职高专财经类规划教材)》提供电子课件、教学大纲、习题集及参考答案、模拟试卷等配套资料，索取方式参见“配套资料索取说明”，本书还有配套的精品课程网站，供读者学习时参考。

本书适合高职高专商务英语专业、国际贸易专业、国际商务专业、涉外文秘专业等学生使用，也可供从事国际商事工作的人员参考使用。

ProjectⅠ　Business Development　

Unit 1　Introduction to English Business Letter Writing　

Knowledge Objective　

Skill Objective　

Warm Up　

Business Situational Design

Specimen Letters　

Notes　

Trade Terms and Typical Sentences　

Practice Training　

Skill Training　

Unit 2　Establishing Business Relations　

Knowledge Objective　

Skill Objective　

Warm Up　

Business Situational Design　

Specimen Letters　

Notes　

Trade Terms and Typical Sentences

Practice Training　

Skill Training　

Summary of Project　

Project Ⅱ　Price Negotiation　

Unit 3　Enquiry　

Knowledge Objective　

Skill Objective　

Warm Up　

Business Situational Design　

Available the following Integrative DVD GPS　

Specimen Letters　

Notes　

Trade Terms and Typical Sentences　

Practice Training　

Skill Training　

Unit 4　Offer　

Knowledge Objective　

Skill Objective　

Warm Up　

Business Situational Design　

Specimen Letters　

Notes　37

Trade Terms and Typical Sentences

Practice Training　

Skill Training　

Unit 5　Counter-offer　

Knowledge Objective　

Skill Objective

Warm Up　

Business Situational Design　44

Specimen Letters　

Notes　

Trade Terms and Typical Sentences　

Practice Training　

Skill Training　

Unit 6　Acceptance of Orders　

Knowledge Objective　

Skill Objective　

Warm Up　

Business Situational Design　

Specimen Letters　

Notes　

Trade Terms and Typical Sentences　

Practice Training　

Skill Training　

Summary of Project　

Project Ⅲ Signing Contract　

Unit 7　Sales Confirmation　

Knowledge Objective　

Skill Objective

Warm Up　

Business Situational Design　

Specimen Letters　

Notes　

Trade Terms and Typical Sentences　

Practice Training　

Skill Training　

Summary of Project　

Project Ⅳ　Payment　

Unit 8　Terms of Payment　

Knowledge Objective　

Skill Objective　

Warm Up　

Business Situational Design　

Specimen Letters　

Notes

Trade Terms and Typical Sentences　

Practice Training　

Skill Training　

Unit 9　Letter of Credit　

Knowledge Objective　

Skill Objective　

Warm Up　

Business Situational Design　

Specimen Letters　

Notes　

Trade Terms and Typical Sentences　

Practice Training　

Skill Training　

Summary of Project　

Project Ⅴ　Fulfillment of Contract　

Unit 10　Packing　

Knowledge Objective　

Skill Objective　

Warm up　

Business Situational Design

Specimen Letters　

Notes　

Trade Terms and Typical Sentences　

Practice Training　

Skill Training　

Unit 11　Shipment　

Knowledge Objective

Skill Objective　

Warm Up　

Business Situational Design　

Specimen Letters　

Notes　

Trade Terms and Typical Sentences　

Practice Training　

Skill Training　

Unit 12　Insurance　

Knowledge Objective　

Skill Objective　

Warm Up　

Business Situational Design　

Specimen Letters　

Notes　

Trade Terms and Typical Sentences　

Practice Training　

Skill Training　

Summary of Project

Project Ⅵ　Follow up Management　

Unit 13　Complaints and Claims　

Knowledge Objective　

Skill Objective　

Warm Up　

Business Situational Design　

Specimen Letters　

Notes　

Trade Terms and Typical Sentences　

Practice Training　

Skill Training　

Unit 14　Settlement of Dispute　

Knowledge Objective　

Skill Objective　

Warm up　

Business Situational Design　

Specimen Letter　

Notes　

Trade Terms and Typical Sentences　

Practice Training　

Skill Training　

Summary of Project　

REVISION　

参考答案　

主要参考文献　

配套资料索取说明