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书名 职通商务英语(附光盘教师参考书1)
分类 教育考试-外语学习-英语
作者
出版社 高等教育出版社
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王敏、邬帅主编的《职通商务英语(附光盘教师参考书1)》将商务专业知识和跨文化商务交际能力与英语语言运用技能结合在一起,以学生为中心、以商务为环境、以商贸岗位任务为路径、以商务交际为目的,由浅入深,循序渐进,通过对学生听、说、读、写、译等基本技能的全面训练,培养学生通晓商务技能,掌握英语知识,以及在未来岗位中完成商务任务和商务交际的能力。

目录

Unit 1 Business Kaleidoscope

 Suggested Teaching Schedule

 Background Information

 Lecturing Hints

 Resource Data

Unit 2 Business Enterprise

 Suggested Teaching Schedule

 Background Information

 Lecturing Hints

 Resource Data

Unit 3 Business Plan

 SuggestedTeaching Schedule

 Background Information

 Lecturing Hints

 Resource Data

Unit 4 Business Relationship

 Suggested Teaching Schedule

 Background Information

 Lecturing Hints

 Resource Data

Unit 5 Marketing

 Suggested Teaching Schedule

 Background Information

 Lecturing Hints

 Resource Data

Unit 6 Advertising

 Suggested Teaching Schedule

 Background Information

 Lecturing Hints

 Resource Data

Unit 7 Retail Business

 SuggestedTeaching Schedule

 Background Information

 Lecturing Hints

 Resource Data

Unit 8 Banking

 Suggested Teaching Schedule

 Background Information

 Lecturing Hints

 Resource Data

Unit 9 E-Business

 Suggested ,Teaching Schedule

 Background Information

 Lecturing Hints

 Resource Data

Unit 10 Customer Service

 Suggested Teaching Schedule

 Background Information

 Lecturing Hints

 Resource Data

 Answer Key for Reviews

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