作者王正元本着服务于学生“求职、从业、生存、发展”,努力使《大学核心商务英语读写教程》满足市场经济对英语人才的需求;满足学生求职、就业、工作的需求;满足“商务知识”+“英语能力”培养核心竞争力的需求的编写理念编写了这本教材。
Unit One Looking for a Job
Unit Two A Day in Office
Unit Three Team Spirit
Unit Four Being a Salesman
Unit Five Entertaining Clients
Unit Six Cross-cultural Awareness
Unit Seven New Face of Marketing
Unit Eight Customer Service
Unit Nine Business Trip
Unit Ten Corporate Culture