蔡荣寿等的《跨文化交际教程》既能供英语专业的学生学习,提高他们的理论素养,开阔他们的视野,又能供非英语专业但对跨文化交际感兴趣的学生学习,能为他们提供一定的理论帮助,引导他们思考一些文化现象。本教材旨在通过介绍跨文化交际学的基本理念和观点,揭示影响跨文化交际的深层因素,提高学生的跨文化意识;并提供一些案例分析、实践与比较研究,培养和提高学生跨文化、跨国交际的能力和素养。
本教材共分14章,内容安排由浅入深。每个章节都安排了一部分视频,生动地再现了现实生活中的文化现象或冲突;同时,每章安排了案例分析,这些案例均来自现实生活,这两个部分旨在引导学生参与到跨文化交际的讨论中来,学生通过所学能对一些文化现象作出描述或解释。
Chapter One Culture
Section A Movie Clip
Section B Case Study
Section C Reading
Section D Exercises
Chapter Two Cultural Differences
Section A Movie Clip
Section B Case Study
Section C Reading
Section D Exercises
Chapter Three Why Do Cultures Vary
Section A Movie Clip
Section B Case Study
Section C Reading
Section D Exercises
Chapter Four Managing the Encounter
Section A Movie Clip
Section B Case Study
Section C Reading
Section D Exercises
Chapter Five Broad Cultural Patterns
Section A Movie Clip
Section B Case Study
Section C Reading
Section D Exercises
Chapter Six Communication
Section A Movie Clip
Section B Case Study
Section C Reading
Section D Exercises
Chapter Seven Verbal Communication
Section A Movie C]ip
Section B Case Study
Section C Reading
Section D Exercises
Chapter Eight Nonverbal Communication
Section A Movie Clip
Section B Case Study
Section C Reading
Section D Exercises
Chapter Nine Intercultural Communication
Section A Movie Clip
Section B Case Study
Section C Reading
Section D Exercises
Chapter Ten Customs, Etiquette and Protocol
Section A Movie Clip
Section B Case Study
Section C Reading
Section D Exercises
Chapter Eleven Intercultural Conflict Management
Section A Movie Clip
Section B Case Study
Section C Reading
Section D Exercises
Chapter Twelve Intercultural Adaptation
Section A Movie Clip
Section B Case Study
Section C Reading
Section D Exercises
Chapter Thirteen Intercultural Communication Competence
Section A Movie Clip
Section B Case Study
Section C Reading
Section D Exercises
Chapter Fourteen Intercultural Communication Theories
Section A Movie Clip
Section B Case Study
Section C Reading
Section D Exercises