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书名 STEP BY STEP听懂CNN全球商业报道(附光盘)/CNN互动英语系列
分类 教育考试-外语学习-英语
作者 LiveABC
出版社 科学出版社
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简介
目录

前言

光盘使用方法

Global News

 Are the Desktop's Days Numbered?

 iPad and Google Chrome Take Aim at the Traditional Computer Interface

 The Shape of Cars to Come

 A Look into the Future of Electric Autos and Beyond

 In Touch Technology

 Pressure-Sensitive Screens Revolutionize High Tech Interaction

 H2-Go

 Eco-Friendly Riversimple Runs on the Power of Hydrogen

 E-Reader Revolution

 More Book Lovers Forsake Paaer as the Electronic Medium Takps Off

 The Cupboard Is Bare

 A Perfect Storm of Factors Sap World Food Supply

 Green Screens

 Sony Paves the Way to More Eco-Friendly Technology

 Search Wars

 Microsoft and Yahoo Team to Take on Google

 Athens on the Brink

 Understanding the Greek Tragedy Unraveling the Eurozone

Investment & Financial Management

 Tiny Houses

 Some Homeowners Are Thinkinq Small to Stay Debt-Free

 Rise of the Zombie Banks

 Lessons for Defeatina the Financial Livinq Dead from lapan's Lost Decade

 Is It Inflation or Deflation?

 Breaking Down the Jargon of an Economic Crisis

 The Lessons of Lehman Brothers

 What We Can Learn from the Fall of the Financial Institution

 Sharing the Blame

 How All Consumers Played a Role in the Financial Crisis

Corporate Management

 Building the Starbucks Experience

 A Boardroom Master Class with the Coffee Empire Chairman Howard Schultz

 Video Game Guru

 Inside the Mind of Nintendo's Legendary Designer Shigeru Miyamoto

 adidas vs..PUMA

 The Family Footwear Rivalry That Divided a Town

 Adidas

 Heavenly Hotel

 An Eye for Detail Helps Paris' George V Survive Tough Times

 From Bath Beads to the Boardroom

 CNN Exclusive Interview with Body Shop Founder Anita Roddick

Market & Sales

 The Faces of Luxury

 Brands Turn to Celebrity Star Power to Drive Sales

 Hot Wheels

 Luxury Cars Showcase the Need for SlJeed at the North American Auto Show

 Hybrid Wars

 Toyota and Honda Square Off in Battle for Green

 Micro-Malls

 Entrepreneurs Dream Big with Tiny Shops

 Design Acrobatics

 Adobe Tries to Outmaneuver Software Rival Microsoft

 French Thumb Their Noses at Apple

 iPod Maker Refuses to Sell Music playable on Rival Products

 McCoffee vs. Starbucks

 Fast Food Giant Brews a Challenge to the Caffeine Kings

Successful Brand Names

 The Sweet Smell of Success

 Updating Chanel's Timeless Fragrance No.5

 Skirting the Recession

 Luxury Icon Prada .Survives the Sagging Economy in Style

 The Master of Cute

 In the Boardroom with Sanrio CEO Shintaro Tsuji

 Built for Speed

 Ducati Takes MotoGP off the Track and onto the Street

 It's His Bag

 In the Boardroom with Coach CEO Lew Frankfort

 Ho-Hum on iPhone

 Apple Has Gadget Geeks Drooling, but Will Tech-Savvy Asia Bite?

 Driven in Style

 Rolls-Royce Unveils its Phantom Drophead Coupe

Business Guru

 A Meeting of the Minds

 CNN Founder Ted Turner and Wind Power Advocate T. Boone Pickens Talk

 Business and Energy

 Say Yum!

 A Ouick Boardroom Bite with Fast Fnnrt Kinnnin Daviid Novak

 Computing in the Cloud

 Google CEO Discusses Competition and Your Digital Future

 On the Fast Track

 In the Boardroom with Formula One CEO Bernie Ecclestone

 Media Master

 In the Boardroom with Barry Diller

附录:常用财经词汇

编辑推荐

《STEP BY STEP听懂CNN全球商业报道》精选43篇商业报道,并分为六大主题板块:全球脉动,介绍全球市场脉动和最新科技产品及趋势等;投资理财,报道重大财经事件和个人投资理财之道以及必备财经知识;企业管理,介绍国内外知名企业经营理念和成功要素;市场营销,收录消费市场现今潮流和推陈出新的营销手法,以及企业于市场上的经营策略;品牌理念,介绍知名品牌的发迹与成长历程,以及品牌的成功经营哲学;商场名人,收录CNN专访全球最具影响力的商业巨头,看看他们个人及其企业能叱咤风云的关键与秘诀。全书新闻报道均中英对照,除了列出单词和重点短语的解析,还针对财经名词和相关资料进行精讲和补充。

内容推荐
全书精选38篇商业报道, 并分为六大主题板块: 全球脉动, 介绍全球市场脉动和最新科技产品及趋势等 ; 投资理财, 报道重大财经事件和个人投资理财之道以及必备财经知识 ; 企业管理, 介绍国内外知名企业经营理念和成功要素等。
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更新时间:2025/4/7 8:24:35