The book’s themes are mostly the same ones Peters has been developing since 1997’s The Circle of Innovation and its follow-ups: small professional service firms are the wave of the future, successful companies sell dreams instead of products, and so on. Some of his ideas, like the unlimited potential of the Internet, have begun to wear a bit thin, while others need overhauling thanks to the recession. There are strong chapters on the spending power of women and the need to restructure the American education system, but not all the new twists are as satisfying. He takes on the 9/11 attacks in two business analogies: while the first interpretation of 9/11-small improvisational teams succeed against bloated infrastructures-rings true, many readers may find the second conclusion a bit tactless. But give Peters credit for being willing to stick his neck out, and expect loyal readers to follow him down this path once again.

Foreword 2009

Foreword：|’m Mad as Hell

Introduction：New War New Business

Part Ⅰ．NEW BUSINESS NEW CONTEXT

Chapter 1．Re-imaginingtheWorld：AllBetsAreOff

Chapter 2．ControlAIt De|ete：The Destruction Imperative

Part Ⅱ．NEW BUSlNESS NEWTECHNOLOGY

Chapter 3．In the Crosshairs：White—Collar Cataclysm

Chapter 4．InfoTech Changes Everything：“On the Bus“or…”Offthe Bus”？

Part Ⅲ．NEW BUSINESS NEW VALUE

Chapter 5．From“Cost Center”to Stardom：The PSF／Professiona|Service

Firm Transformation

Chapter 6．PsFs Mean Business：The Solutions Imperative

Chapter 7．Welcome to XF／Cross—FunctionalWorld：The Solutions50

Part Ⅳ．NEW BUSlNESS NEW BRAND

Chapter 8．BeyondSolutions：Providing Memofab|e“Experiences”

Chapter 9 ExperiencesPlus：Embracing the“Dream Business”

Chapter 10．Design：The “Soul” of New Enterprise

Chapter 11．Des@n~Long Coattails：Beautiful Systems

Chapter 12．The Ultimate Value Proposition：The HearofBranding

Part Ⅴ NEW BUSlNESS NEW MARKETS

Chapter 13．Trends Worth Trillion$$$ Ⅰ：Women Roar

Chapter 14．Trends Worth Tfm|on$$$ Ⅱ：Boomer Bonanza

Part Ⅵ. NEW BUSINESS NEWWORK

Chapter 15. Making Work Matter: The WOW Project！

Chapter 16. No Limits: WOW Projects for the “Powerless ”

Chapter 17. Boss Work: Heroes, Demos, Stories

Chapter 18. Bringing WOWWork to Fruition: The Sales25

Part VII. NEW BUSINESS NEW PEOPLE

Chapter 19. Re-imagining the Individual.“ Life in a Brand You World

Chapter 20. Boss Job One: The Talent25

Chapter 21. Meet the New Boss: Women Rule！

Chapter 22. Getting It Right at the Start. Education for a Creative

& Self-Reliant Age

PartVlll. NEW BUSINESS NEW MANDATE

Chapter 23. Think Weird.“ The High Value-Added Bedrock

Chapter 24. In Search of Excellence: A Three-Generation Report Card

Chapter 25. Pursuing Excellence in a Disruptive Age: The Leadership50

Index

Acknowledgments

Author's Biography