谢丹焰编著的《新编商务英语综合教程(教师用书第2册高等学校商务英语系列教材)》突破了传统的教材模式,综合考虑了高等院校经贸和商务英语专业学生的特点,以专业英语(ESP)的教学原则为指导,以现代外语教育对教材的意义和功能的更新理念为依托,力求以人为本,以任务为路径,以交际为目的,将商务英语技能的培养和相关学科专业知识的学习科学地结合起来,使学生在学习和掌握商务类专业基础知识的同时,深化英语学习,提高语用能力。
谢丹焰编著的《新编商务英语综合教程(教师用书第2册高等学校商务英语系列教材)》是“高等学校商务英语系列教材”之一。本书为第2册的教师用书,共10个单元,主要内容包括单元教学目标、背景知识、语言点讲解及课后练习答案。
《新编商务英语综合教程(教师用书第2册高等学校商务英语系列教材)》选材新颖,内容丰富,专业面广,实用性强,可供高等院校经贸和商务英语专业的学生、具有相应英语水平的商务工作者及英语爱好者学习使用。
Unit 1 advertisement
ⅰ.teaching objectives
ⅱ.background information
ⅲ.language focus
ⅳ.key to exercises
Unit 2 leadership
ⅰ.teaching objectives
ⅱ.background information
ⅲ.language focus
ⅳ.key to exercises
Unit 3 information technology
ⅰ.teaching objectives
ⅱ.background information
ⅲ.language focus
ⅳ.key to exercises
Unit 4 markets
ⅰ.teaching objectives
ⅱ.background information
ⅲ.language focus
ⅳ.key to exercises
Unit 5 secret to success
ⅰ.teaching objectives
ⅱ.background information
ⅲ.language focus
ⅳ.key to exercises
Unit 6 competition
ⅰ.teaching objectives
ⅱ.background information
ⅲ.language focus
ⅳ.key to exercises
Unit 7 investment
ⅰ.teaching objectives
ⅱ.background information
ⅲ.language focus
ⅳ.key to exercises
Unit 8 services
ⅰ.teaching objectives
ⅱ.background information
ⅲ.language focus
ⅳ.key to exercises
Unit 9 business ethics
ⅰ.teaching objectives
ⅱ.background information
ⅲ.language focus
ⅳ.key to exercises
Unit 10 customers
ⅰ.teaching objectives
ⅱ.background information
ⅲ.language focus
ⅳ.key to exercises