《商务英语》着力加强学生技能训练,使学生逐步适应英语环境,逐步提高英语语言表达能力,较熟练地运用商务常用英语。同时,为了配合学生的专业课——国际贸易基础知识和进出口贸易实务,设定了两大板块:外事接待和商务谈判。本书共有16个单元,前6个单元为外事接待内容,后10个单元为商务谈判内容。每个单元包含六个模块:Goals(目标)、Into the Unit(单元入门)、Listening & Speaking(示范对话)、Business Reading(商务阅读)、Practice(跟踪练习)、Do for kicks(开心一刻)。教师和学生在实际使用中,可根据实际情况选用不同模块。
Unit 1 Making an Appointment
Unit 2 Meeting at the Airport
Unit 3 At the Hotel
Unit 4 Touring with a Customer
Unit 5 Entertainment and Presenting Gifts
Unit 6 At the Bank
Unit 7 Establishing Business Relations
Unit 8 Enquiries and Replies
Unit 9 Quality and Quantity
Unit 10 Negotiating the Contract
Unit 11 Packing
Unit 12 Shipment
Unit 13 Claim and Settlement
Unit 14 After-sale Services
Unit 15 Agency
Unit 16 Marketing Promotion