本书是新闻传播学专业英语教材,共分为18个单元,内容大致涵盖大众传播事业的主要部类和新闻与传播学的主要领域。适合新闻与传播学专业本科生和硕士研究生共同使用。本书所选文章,主要来自新闻学、传播学、政治学、经济学、法学、文化学、社会学等方面的文献。
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书名 | 新闻传播学专业英语教程(第2版21世纪新闻传播学系列教材普通高等教育十一五国家级规划教材) |
分类 | 教育考试-外语学习-英语 |
作者 | 展江//李青藜//李欣人 |
出版社 | 中国人民大学出版社 |
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简介 | 编辑推荐 本书是新闻传播学专业英语教材,共分为18个单元,内容大致涵盖大众传播事业的主要部类和新闻与传播学的主要领域。适合新闻与传播学专业本科生和硕士研究生共同使用。本书所选文章,主要来自新闻学、传播学、政治学、经济学、法学、文化学、社会学等方面的文献。 内容推荐 本套丛书涵盖新闻学、传播学两大学科和新闻学、广播电视、广告三个专业。21世纪已经来临,集聚力量,重新编写出一套体系完整的,能够为新世纪的新闻教育和新闻人才培养服务的新闻传播学的系列教材,已经成为人们的共识。正是基于这一点,中国人民大学出版社组织编写7%~21世纪新闻传播学系列教材。编著者都是各教学领域的专家,其中有许多人是相关学科的学术带头人。收入本系列的教材,有国家级重点教材,有部级重点教材,其他教材也都是经过严格筛选的精品,充分保证了其质量和权威性。本套教材的特点具体如下:第一,内容新,涵盖广。第二,写法新。第三,作者阵容强大。总之,这套教材的出版能够较好地满足新时代新闻传播学教学发展的需要,在宏观上,使学生把握新闻传播学的基本理论,熟悉其整体的框架;在微观上,能够借助教学使学生对新闻传播学的实践业务知识有具体的了解。 目录 Unit 1 Introduction Passage One The Meaning of "Communication" Passage Two McQuail's Normative Theories Passage Three Hot and Cold Passage Four Minerva's Owi Unit 2 Books Passage One Books in History Passage Two Book Publishing Passage Three The Printing Press as an Agent of Change Passage Four Areopagitica: A Speech for the Liberty of Unlicensed Printing Unit 3 Magazines Passage One Magazine as Media Innovators Passage Two Magazines Push Images Over Words Passage Three Luce and Time Passage Four Early Periodical as Publicist Instrument of Criticism Unit 4 Newspapers Passage One What if There Were No Newspaper? Passage Two A Newspaper Industry Casualty You May Have Missed Passage Three The New York Times in 1990s Passage Four Natural History of the Newspaper Unit 5 Film Passage One Importance of Movies Passage Two The Structure of the Western Film Passage Three Hollywood's Big Six Passage Four Schindler's I.ist: The Role of Memory Unit 6 Radio Passage One FM's Rise Passage Two Characteristics of American Radio Passage Three Trends and Convergence in Radio and Sound Recording Passage Four The Assets and Liabilities in Radio Unit 7 TV Passage One Impact of Television Passage Two Culture Passage Three The Case for Television Journalism Passage Four CBS News Unit 8 Internet and Media Convergence Passage One Internet Passage Two Worldwide Wedge: Division and Contradiction in the Global Information Infrastructure Passage Three Weblogs, Citizen Journalists and Traditional Media Passage Four Media Convergence and Complications Unit 9 Media Education and Media Literacy Passage One The Origin of Journalism Education Passage Two What They Don't Teach at J-School Passage Three Green-Eyeshades Versus the Chi-Squares Passage Four Elements of Media Literacy Unit 10 Advertising Passage One Media Choices Passage Two Origins of Advertising Passage Three Advertising: The Magic System Passage Four Advertising: Agencies and Copywriters Unit 11 Public Relations Passage One Defining Public Relations Passage Two Public Relations Services Passage Three Newsmaking Passage Four The Roots of Public Relations Unit 12 Media Economy Passage One Economic Foundation of Mass Media Passage Two The Two Economies Passage Three Television Programming Passage Four Rupert Murdoch Unit 13 Culture Industry and Culture Studies Passage One Culture Industry Reconsidered Passage Two What Is British Cultural Studies? Passage Three Properties of the New Media and a Socialist Strategy Passage Four Hegemony: An Overview Unit 14 Process of Mass Communication Passage One Encoding/Decoding Passage Two The Acts of Communication Passage Three The Circuit and the Acts Passage Four Selecting the News: Gatekeeping Unit 15 Effects and Audience of Mass Communication Passage One Effects Studies Passage Two The Uses and Gratifications Model Passage Three TV and Learning Passage Four Scientific and Nonscientific Polls Unit 16 Mass Communication and Society Passage One Some Social Functions of the Mass Media Passage Two The Masses: The Implosion of the Social in the Media Passage Three The Debate over Civic Journalism Passage Four Investigative Reporting Unit 17 Mass Communication and Social Control Passage One Government Manipulation of Media Passage Two Of the Liberty of Thought and Discussion Passage Three The Principles Passage Four Jefferson's View of the Press Unit 18 Laws and Ethics of Mass Communication Passage One The First Amendment to the Constitution Passage Two The Means to the End Passage Three Should the Names of Rape Victims Be Published? Passage Four Attributing a Libel Is No Defense Appendix A Key to Exercises Appendix B Chinese Translations 参考文献 |
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