The Design Matters series provides an in-depth approach to the most common designjobs and provides designers with the resources to create work that is not only aesthetically appealing, but also strategy-driven and smart. By selecting this book out of the large offering of brochure design books available, you have confirmed this first and most important belief for anyone approaching a design project-design does matter. And, good design is more than just an artistic endeavor.

Packed with theories, processes, and methods used by design professionals from around the world, Design Matters: Brochures 01 is a vital resource for anyone who hopes to design brochures that are both memorable and effective. You'll find unique insight into not only the basics of successful brochure designs-working with identity guidelines, identifying layout strategies, and choosing the most effective imagery-but also the crucial decisions that will make or break your project, such as budget considerations, specific production and printing techniques, and recommendations for choosing the right paper for your brochure.

Design Matters: Brochures 01 also features real-world brochure examples for a variety of clients, including a museum, furniture designer, nonprofit, and many more. All crafted by well-known designers, who lend their tips and tricks for successful brochure design.

The Design Matters series provides an in-depth approach to the most common designjobs and provides designers with the resources to create work that is not only aesthetically appealing, but also strategy-driven and smart. By selecting this book out of the large offering of brochure design books available, you have confirmed this first and most important belief for anyone approaching a design project-design does matter. And, good design is more than just an artistic endeavor.

INTRODUCTION

Brochure Invasion

PLANNING

Building a Foundation

Working with Identity Guidelines

Is a Brochure the Right Solution?

DESIGN BASICS

Layout: Spinning a Yarn

Finishing Touches

BUDGET CONSIDERATIONS

A Positive Approach

Production Strategies

PRACTICAL MATTERS

Getting It Printed

Press Checks and Folding

CASE STUDIES

GALLERY

RESOURCES

CONTRIBUTORS

ABOUT THE AUTHOR